Article from Volvo of Santa Monica Newsletter ()
December 15, 2011
EVERYTHING OLD IS NEW AGAIN
by Allan Nadohl

I find it interesting that with all the modern electronics and communication devices, in a way, we’re revisiting an earlier, simpler time.
In the beginning of telecommunications, operators tapped out Morse code letters via radio transmissions. That became landline telegraphy which led into the modern telephone. Now we forgo phone/voice calls for tapping out letters or as it is better known…texting.
The gateway for commercial television started in the 1920’s. Initially it was available in small, five inch monochrome screens. That grew into color and larger picture tube sets. (21” was big); which in turn became large screen front and then rear projection sets up to 60.” That morphed into 72” digital, high definition and 3D “in-home theatres.”   Now we have cell phones, I-phones with very small three inch screens. That’s how many people watch their favorite shows.
I recently heard about a doctor in Southern California who makes house calls. Talk about a throwback to an earlier time.    Most of his 300 plus patients are seniors, who don’t get out much, so he goes to them. In fact, that’s the case with 80% of his patients. The rest he sees in the hospital. The car he drives for all this traveling is a 1990 Volvo with over 350,000 miles…
…That’s the history and quality of a Volvo.  A well built, safe vehicle that keeps on going and going. Take our 2012 Volvo S60 Sedan. It’s a better value then the BMW 3 Series and the Mercedes C Class. The S60 has a Turbo 5 cylinder engine in FWD and a Turbo 6 cylinder engine in AWD and includes some standard features that can’t be found in the competition. The five year limited warranty and the Safe & Secure maintenance plan are second to none.  We’d like to prove it to you. For the holidays we’re pushing out every one of our thirty S60s in stock.
As the old battery commercial said…”Test Me, Go On and Test Me.”
 
 
 

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