Ford’s new action sports campaign, Octane Academy, is a chance for motorsports fans to get a crash course in driving from the pros. Four Ford action sports drivers – Ken Block, Brian Deegan, Tanner Foust and Vaughn Gittin, Jr. – will host 32 selected fans at four camps over the course of one year. Within each camp, eight contestants will compete in both creative challenges and risky dares. Their adventures will be chronicled in a 13-episode television series, also called Octane Academy, launched by Ford and FUEL TV.
Since July, Ford has received over 6,000 applications and 850 video submissions from people looking to be the next great action sports driver. Fans explain why they want to participate and be mentored by the four Octane Academy superstars.
Crystal Worthem, Ford Brand Content and Alliance Manager, is thrilled with the public response. “We created Octane Academy to reach a younger, more diverse generation of action sports and race enthusiasts through this never-been-done-before experience, and the momentum for Octane Academy is proving we hit our target. The response rate, creative video submissions and passion to be part of Octane Academy have exceeded our expectations.”
FUEL TV is also excited about Ford’s latest project. Peter Vesey, FUEL’s Vice President of Advertising Sales, promises that the show “will feature quick cuts, comic relief and risk-taking scenarios that take both the pro drivers and every day Joes out of their comfort zones in the name of entertainment.”
Deegan, a Ford RallyCross and off-road truck champion, will teach his amateur drivers to handle the fierce F-150 SVT Raptor. Gymkhana celebrity Block will have a Ford Fiesta, 2010 Formula Drift champ Gittin, Jr. a Mustang and X Games 16 double gold medalist Foust a Ford Focus ST.
After several weekends of adrenaline-pumping tasks, the drivers who earn the approval of the pros will win prizes, and the overall winner of each camp will receive a new Ford vehicle of their choice.
The Octane Academy series is set to air in early 2012. Learn more about the pro drivers and their camps at www.octaneacademy.com. You can also check out the F-150 SVT Raptor, Fiesta, Mustang and all-new Focus at www.ford.com. At www.fuel.tv, FUEL TV’s schedule will keep you updated on episodes.