January 28, 2004
Spotlight on Corporate Partners –
WE-Women’s
by Veronica P. Thomison
WE-Women’s Enterprise magazine was founded over a decade ago
in 1992 with the mission of promoting partnerships between women
business owners andcorporate America. Specifically, WE, a quarterly magazine, promotesoutstanding women business owners and leaders.
Subscription-based, WE is a national publication promotingtop-levelfemale executive leadership. WE, like its companion publication, Women’sEnterprise Texas, is the inspiration of Don McKneely. Don has worked in theminority/women's
business development arena for more than two decades receiving over 70 awards and honors for his efforts.
WE Texas is published
10 times a year. Both WE USA and WE Texas are distributedatevents hosted by organizations like NAWBO, as well as
women's businessgroups and associations, business advocacy organizations, governmental agencies and city procurement offices.
In each issue, WE Texas features a cover story profile, Q&A interviews, small
business profiles, mentoring methods, and a focus on executive leadership and management success. Other features include
briefs, top-levelpromotions, a calendar of events, business strategies, book
reviews and adiversity focus.
In addition to these sections, WE USA features new women businessenterprises, organizational outlooks, career boosters, and businessstrategies such as money matters and trends in purchasing
power.
In 2004, WE Texas will cover
education and SBA lending, the legalprofession, healthcare, telecommunications, construction,
banking and manymore business topics. The 2004 spring edition of WE USA will cover government, NAWBO Public Policy Days, as well as making a
difference incorporate leadership.
For a preview of WE, visit
www.womens-enterprise.com.
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