From Southern Review News:
Add D.B. Henson to authors finding success as
self-publishers
D.B. Henson is among the growing list of successful
self-published authors who have used self-publishing to break through the

glass ceiling from self-publishing to traditional book
publishing.
Henson, who lives in Nashville, worked as a real estate
agent for 10 years and as the director of marketing for a construction company
for seven years.
She self-published her debut mystery
Deed to Death as
an e-book in spring 2010 and sold more than 100,000 copies. Word-of-mouth
helped spread the word about the novel, which was named a Best of 2010 Kindle
Customer Favorite.
Today the book is available as a paperback from Touchstone,
an imprint of Simon & Schuster.
Henson wrote about a world she knows in
Deed to Death.
In it, real estate agent Toni Matthews' fiancé, architect Scott Chadwick, falls
to his death at one of his construction sites. Toni buries him on what was to
be their wedding day. Scott's death is ruled a suicide but Toni isn't buying
it. She sets out to discover the truth about Scott's death and soon finds
herself a target for murder.
Apple cracks down on e-book sellers
Kobo customers are among those no longer able to buy e-books
through the company's iPhone/iPad app.
Kobo has fallen in line with Apple's new rule that prohibits
apps from offering direct sales of media content unless Apple can take a 30
percent share of those sales.
The policy, announced earlier this year, has affected Google
Books, too, according to the
Wall Street Journal, which added that the
newspaper itself no longer sells subscriptions on its Apple app.
On its blog, Kobo reassured customers that the change
affects purchasing only, which will now have to be done at Kobo.com. "Your
books are safe!" Kobo wrote, noting that users "can continue to use
the Kobo app to read them.”
Kobo's announcement was just the beginning of the end for
integrated e-bookstores as Apple finally brought the hammer down on e-reader
apps, enforcing its new in-app subscription rules that require app developers
to strip out any links to external mechanisms for purchasing digital books or
subscriptions," CNet added.
Amazon and Barnes & Noble also "updated their iOS
e-reader apps" so customers will have to purchase e-books on the
companies' websites, then sync their libraries via the apps.
B&N, Amazon, and Google Books have all taken pains to
make it abundantly clear that you can only buy their e-books from the e-store
'through the Safari browser on their device or any computer' and have removed
direct links to those stores from their Nook apps.
For a price, NetGalley distributes digital ARCs to reviewers
Publishers who traditionally promoted new title releases by
sending out paper advance copies - called galleys or advance review
copies (ARCs) - to reviewers, bloggers, booksellers, and libraries can
now send them as digital e-book files through the NetGalley service.
“There’s a whole new social-media aspect of marketing
books,’’ said Fran Toolan, president and founder of the publishing software
company Firebrand Technologies, which owns NetGalley.
About 27,000 “professional readers’’ are registered at
netgalley.com, more than four times than there were a year ago. Just over 100
publishers use the service, from big publishers like Random House Inc.,
HarperCollins Publishers, and Penguin Group to small indie houses, including a
few that publish only e-books.
Seth Godin’s Amazon imprint bundles e-book with 200 free
songs
Marketing guru Seth Godin created a new imprint, The Domino
Project, in partnership with Amazon as a vehicle to experiment with pricing,
promotion and other aspects of publishing.
The Domino Project’s latest title,
Anything You Want
by CD Baby founder Derek Sivers, aims to hook consumers with 200 free MP3s when
they buy the book.
The book on July 1 was #28 on the paid Kindle bestseller
list.
The Domino Project focuses on “manifestos” - “designed to be
short and approachable by the majority of the population that doesn’t
ordinarily seek out books as a source for information.”
Anything You Want,
a business/self-help book, is 88 pages long.
Domino Project e-books are available exclusively through the
Amazon Kindle store. Amazon also distributes print versions of the books into
bookstores, and sells them as digital audiobooks on Audible and as regular
audiobooks.
One of the Domino Project’s goals is to experiment with
pricing. The hardcover edition of
Anything You Want is also available as
a five-pack “for sharing” ($39.99) and 52-pack for organizations and events
($349.99). One hundred copies of the book were also available as a “very
limited edition collectible,” and they’ve all sold out, Seth Godin told me.
Anyone who buys the book gets a free download code for over
200 songs from indie artists, selected by Sivers and available through his
website. Sivers is also creating 10 animated videos to accompany the chapters
of the book, and they’ll be available through his website for the next two
weeks.
Of the four Domino Project titles released to date, Godin
said, “every one made the Top 10 list …We have many more titles in the works
and have no precise plans for how long the process goes on. Each time, we’re
going to try to push one boundary or another. The main goal is to experiment in
a way that will give the publishing industry confidence to start shifting and
testing and getting books into the hands of people who want to read them.”
California State University opts for $49 e-book over biology
textbook
Nature Publis

hing
Group and California State University (CSU) have announced a three-year
partnership that will eliminate paper textbooks from certain classes, and
replace them with interactive e-books instead.
College textbooks are some of the most expensive pieces of
disposable literature around. A book that a student uses for approximately four
and a half months can cost as much as $200, and every semester, Cal State
students spend upwards of $1,000 just on the textbooks.
According to a 2005 study by the Government Accountability
Office of California, the average cost of a college textbook was rising six
percent a year, or double the national rate of inflation.

Congress passed a law in 2008 (Public Law No: 110-315) that
required textbook publishers to unbundle supplementary content (audio, DVD,
software) from textbooks, and disclose the textbook pricing to school faculty,
as well as describe what changes took place from edition to edition, so the
faculty could effectively decide if the university bookstore had to buy a whole
new series of books to sell to students each year.
The law forces a situation that made the use of e-textbooks
the perfect solution. Technically they are 100 percent interactive content, so
no unbundling is necessary, and there's no material cost for their annual
revision.
The first e-textbook in the program will be
Principles of
Biology and will be used in the Introductory Biology class at CSU Los Angeles,
Northridge, and Chico campuses beginning in September 2011. Each school will be
testing a different licensing and access model. It will only cost $49 per
student, and will include 175 interactive lessons.
Principles of Biology will be released
to the general public on Sept. 1, 2011. (Source: Tim Conneally, BetaNews.com,
May 24, 2011)
Books in bad taste:Kwame Kilpatrick book called ‘a pile of woo’
Convicted felon and former Detroit Mayor Kwame Kilpatrick-
who owes $860,000 in outstanding restitution debt - is attempting a dodge to
channel royalties to his sister.
The day before he was to be re-incarcerated, he signed a
contract that directed all proceeds from book sales to his sister and the
publisher, Aktion En

terprises
LLC, formed by Ayanna Kilpatrick Ferguson, and Creative Publishing Consultants,
agreed on May 24, 2010, to split the proceeds of the book that was tentatively
titled
My Turn: The Rise, Fall and Revelation of Kwame Kilpatrick.
The next day, Kilpatrick was sentenced to 18 months to five
years in prison for hiding assets that could have been used to help pay $1
million in restitution he owed the City of Detroit as part of a plea deal to
end the 2008 text message scandal. He still owes about $860,000.
Judge David Groner had warned Kilpatrick to have his affairs
in order before returning to his courtroom for sentencing on May 25, 2010.
Kilpatrick gets his legal advice from the comically incompetent Daniel Hajji.
Hajji told the
Detroit Free Press the contract was
"absolutely not" an attempt to avoid paying restitution. (Source:
July
1, Detroit Free Press)
Marketing books: Authors and publishers turn to publicity
stunts
For some authors and publishers, the answer has lately come
from attention grabbing stunts, such as novelist Jennifer Belle's hiring of
several dozen female actresses to ride the subways of New York and laugh
uproariously while reading her book. The stunt got a lot of press, with ample
coverage in New York media including the
New York Times and
New York
Post, according to Publishing perspectives editor Ed Nawotka. A stunt by
German publisher Eichborn had promotional banners tied to flies (the
living, buzzing kind), which were released at the Frankfurt Book Fair. American
author Brad Meltzer put together a funny YouTube video mostly featuring
members of his own family giving his books poor reviews - including a small
child's comment: "Interesting premise if you don't think about it too
much."
Milestones: Records, prizes and news of note in book publishing
George R.R. Martin's
A Dance With Dragons, book five
in his epic "A Song of Ice and Fire' series, had the highest single and fi

rst-day sales of any new fiction title published this year:
298,000 copies in print, digital, and audio formats, publisher Random House
announced. Sales of 170,000 hardcovers (26 percent of the 650,000
pre-publication printings); 110,000 e-books; and 18,000 audio books were
reported sold. Sales were strengthened by a new fan base created by the HBO
series based on Martin’s first book in the series,
Game of Thrones.
Print runs for hardcover, trade and mass-market copies of Martin's four
previous volumes in his series:
A Game of Thrones, A Clash of Kings, A Storm
of Swords and
A Feast for Crows totaled more than four million
copies. There are 8.5 million copies in print and digital overall.
BEA 2011 attendance nearly flat with 2010, authors attending
decline
BEA has released preliminary attendance figures for this
year's show. The total was 21,664 people, almost even with last year's final
tally of 21,919 people.
The falloff was slightly higher among "attendees"
(as distinguished from exhibitors), who numbered 13,028 - a decline of six
percent, or 844 people, from a year ago. The organizers say over 500 fewer
authors were enrolled as attendees, accounting for much of that decline.
Overall, Reed's business at Javits grew with the inclusion of BlogWorld
attendees, giving them a total of 23,067 people in the building.
This year's total provides a slightly mismatched comparison
to last year, when the convention was reduced to two days of exhibits rather
than three. Last year BEA gave up their dual counting system, in which they
noted both total registrations and the number of people they could
"verify" as actual attendees, in favor of a single tally of those who
showed up.
Show organizers have also worked to focus on a smaller pool
of the kind of attendees exhibitors are interested in addressing (primarily
booksellers and librarians, along with true industry professionals).
BEA stopped breaking out the total number of "book
buyers" in 2010.