Ever wonder how you can raise more money through direct mail, without increasing production costs? Experts say the key is measuring RFM - the recency, frequency and monetary amount of gifts. Learn how you can maximize your return on direct mail with this new white paper, RFM: A Formula for Greater Direct Mail Success.

Download it here:

 http://www.blackbaud.com/bb/ePhil_RFM_ADOL.asp