Minneapolis, MN – re:member group (www.remembergroup.com) today announced integration of their rewards technology with leading automotive CRM provider DealerSocket (dealersocket.com). Members’ points and benefits now display on the DealerSocket CRM Contact Dashboard. The integration also includes Member tier level, which is based upon the Member’s activity with the dealership.
“The enhancements were made to DealerSocket based on valuable feedback from our clients,” said Brad Perry, DealerSocket CTO and co-founder. “We are constantly looking for ways to improve DealerSocket to increase the value and ease of our technology for our auto dealer CRM customers, and re:member group’s rewards technology is a good fit.”
“The combination of DealerSocket’s auto dealer CRM platform, which dramatically enhances the selling and servicing of cars, and re:member group’s state-of-the-art dealership rewards programs to increase customer loyalty is a perfect fit,” said Paul Long, re:member group President. “Dealer sales people will now have more customer information than ever to help them during the sales process.”
When customers are displayed in the DealerSocket automotive CRM, dealerships now know what kind of a credit the customer has toward a vehicle purchase or free service. DealerSocket auto dealer CRM users know exactly how customers have been using the rewards program, including tracking usage of other benefits in addition to points accumulation.
“This integration has been really key to have the information right at the salesperson's fingertips so they can use it in building value to make that subsequent sale," said Alan Krutsch, Walser Automotive Group. “We know how many points somebody has the minute they walk in the door. We know whether they've been using the free car wash. This isn't something where a salesman has to go to a manager and have it looked up or call a phone number.”
“We have, perhaps like many dealers, a handful of really important partners,” continued Krutsch. “We put re:member group and DealerSocket at the top of that list. One of the great benefits that we've received from doing business with both DealerSocket and re:member group is the way these two companies have worked together to integrate our rewards program into our CRM.”