Article from AutoSuccess Magazine eNewsletter ()
July 14, 2010
Need to Make Room for New Models?

Now's the perfect time to communicate year-end incentives & highlight new models on your lot!

New 2011 models have started arrving on lots and that means you need to make some room! Now is the perfect time to highlight year-end savings and discounts on your current 2010 inventory to do just that. OneCommand's extensive library of campaign templates and our industry leading support teams are ready to support your initiative - whether that entails communicating to customers about special promotions and incentives or new model introductions.

Last Year, a NJ dealer sent a New Model campaign and returned 133 ROs for $46K in revenue and an additional 8 vehicle sales!

Did you know that July is UV Safety Month?

Build awareness and educate your customers about the effects of the summer sun's harmful rays and stay top of mind doing it!
Every year, 2 million people in the US are diagnosed with skin cancer and 1 million of these cases are considered to be sun related.* In many instances, however, skin cancer can be prevented by using proper UV safety methods such as; wearing sunscreen and sunglasses, seeking shade and performing routine physical self-examinations.

Helpful sun tips like these are a great way to show your customers you care about their well being. Delivering goodwill messages is a proven way to stay in contact with current customers without over communicating. Be sure to include some call to action coupons or event information in your message to drive customers to your door.

A PA dealer sending a safety message to their customers quickly realized amazing results - 486 ROs for $66K in service revenue and an additional 7 vehicle sales!

Interested in highlighting your year-end incentives or new 2011 models? Ready to get your Sun Safety campaign started? Click the link below to request more information or call 800.211.7614!

Links:
http://www.onecommand.com


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