Symantec mentioned in new Ceres report. In its new report, entitled 21st Century Corporation: The Ceres Roadmap for Sustainability, Ceres notes that, as a member of Business for Innovative Climate & Energy Policy (BICEP), Symantec is using social media to educate stakeholders and build support for comprehensive climate legislation.

Surprising stats. A new study by the technology website Pingdom analyzed a host of social networking sites, including Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, Classmates.com, Bebo, and several more, to study user demographics. With the help of Google’s Ad Planner, Pingdom found that fully 25 percent of the users on these sites are aged 35 to 44. Information such as this—not to mention the sites analyzed in the study—are invaluable tools in Symantec’s effort to broaden its outreach to customers, employees, and other key stakeholder groups.

For more on the study, including the full list of sites analyzed and some illuminating graphics, click here.

Marian Merritt blogs for Internet safety. Internet safety is a signature issue for Symantec and its customers, and the proliferation of social media platforms offers a host of related issues that give new meaning to the term “Internet safety”—such as the impact of social media on our children. Symantec’s Internet safety advocate Marian Merritt recently had this to say on the subject:

A new study came out last week and drew the kind of headlines that can make an internet safety advocate squirm. Here are a few: “If Your Kids Are Awake, They’re Probably Online!” “A Full Day’s Work Looking At Screens!” and “A Plugged In Generation Poses Problems For Parents!”

The Kaiser Family Foundation study of children and teens found that media use is up dramatically, driven by mobile devices and multitasking. The average is 7 hours and 38 minutes of daily media consumption, including computer, TV, and texting.  Factoring in the multitasking (overlapping use of texting while watching TV, for example) and the average total media consumption in that same 7 ½ hour period is 10 hours and 45 minutes. This report is the 3rd in a series of reports conducted by the foundation after a period of 5 year gaps. >>More