Indianapolis, IN – Autobase, Inc., the premier provider in automotive CRM for auto dealers nationwide, and a division of Dominion Dealer Solutions, announced integration between Autobase CRM and sister company @utoRevenue, leader in multi-channel marketing for the automotive industry.

The integration between Autobase and @utoRevenue augments the existing contact history found in an Autobase customer record with a full account of all related @utoRevenue marketing efforts. When used in tandem with Market Center, the all-new campaign management tool from Autobase, this integration aggregates all campaigns into a single list, whether their origin was Market Center or @utoRevenue.

Bryan Anderson, general manager and founder of Autobase, remarks, “Integrating @utoRevenue’s award-winning retention marketing program with Autobase’s renowned software platform is a huge win for our joint customers. Critical information will be at the dealer’s fingertips to understand, not only the end-game financial and retention benefits of outbound marketing communications, but how to handle that data throughout every department of the dealership and create more loyal service and sales customers.”

Brice Englert, @utoRevenue general manager, says of the integration, “@utoRevenue customers have long benefitted from our full-service approach to Retention Marketing and joint Autobase/@utoRevenue customers will now gain critical insight into every customer touch-point. We are excited to exclusively provide this benefit to the most celebrated CRM system in the automotive industry.”

Dealers who have enjoyed Autobase for in-house marketing campaigns targeting sales leads, prospects, and previous owners, as well as dealers who have benefitted from @utoRevenue’s ability to promote customer retention by targeting existing customers through campaigns for fixed and variable operations, will benefit from this seamless integration, which bridges the two solutions and promotes a continuum of branding throughout the lifetime of the customer / dealership relationship.

About Autobase, Inc.
Autobase® has specialized in providing the automotive retail market with premier Marketing and Sales CRM Solutions since 1988. More experienced than any other CRM provider in the industry, Autobase offers a growing suite of cutting-edge marketing solutions and time-tested sales processes that drive and close significantly more business in the showroom and service drive. Nearly 40,000 auto professionals use Autobase every day to recession-proof their business by finding, selling, and retaining more customers. Autobase is a division of Dominion Dealer Solutions. For more information, visit www.autobase.net.

Links:
http://www.autobase.net
http://www.autorevenue.com
http://www.DominionDealerSolutions.com
http://www.DominionEnterprises.com