If the terms “desert racing,” “custom” and “luxury” don’t immediately come to mind when you think about pickup trucks, they will after you take a look at the high end of the 2010 Ford F-150 lineup.

Ford has long been America’s pickup truck innovator, so it’s no surprise that you’ll find four distinct high-end models in the nine-model F-150 line for 2010:  SVT Raptor, King Ranch, Platinum and Harley-Davidson editions. The F-150 SVT Raptor is based on the SuperCab body; the others are all based on the four-door SuperCrew.

A creation of Ford’s Special Vehicle Team, the 2010 F-150 SVT Raptor (MSRP $38,020) is a high-performance off-road truck inspired by Baja desert racers. The Raptor not only looks the part of a tough race truck, it has the performance and chassis to back up its menacing looks. The standard engine is a 310-hp Electronic Fuel Injection (EFI) 5.4-liter FlexFuel (FFV) V8. Long-travel suspension with special shock absorbers enables the Raptor to comparatively glide over off-road obstacles – and the harsh pavement of an urban streetscape. A plethora of advanced chassis control technologies, including Hill Descent Control, Electronic Locking Differential and Trailer Sway Control, equip the Raptor to handle the rigors of any road or trail.

At the other end of the spectrum, Ford offers its top F-150 for 2010, the Ford F-150 Harley-Davidson (MSRP $42,690). No, it doesn't come with a Harley in the bed! But it does celebrate the long heritage of both Ford and Harley-Davidson with special styling and paint. Its interior recalls the amazing attention to detail found on Harley-Davidson motorcycles, particularly the high-end touring bikes.

Up front, the Harley-Davidson F-150 makes a bold, powerful statement with a unique bumper cover and six-bar billet-style grille. Special handmade forged aluminum and chrome Harley-Davidson badges leave no doubt that this pickup is a worthy companion to the Harley in your garage. The fully integrated, automatically deploying running boards give this very special F-150 a lower appearance. Inside, Ford used authentic materials from Harley-Davidson apparel for the seats, resulting in a look that mimics a genuine Harley biker jacket.

Harleys are known for their often-imitated, never-duplicated guttural sound, and the 2010 Ford F-150 Harley-Davidson joins in. Its 5.4-liter EFI FFV V8 engine exhales through a sport-tuned exhaust for a muscular sound. There’s real muscle, too – 310 hp and 390 lb/ft of torque.

A smooth six-speed automatic transmission makes the most of the power and ensures optimal fuel efficiency, too. This special F-150 is available with an optional all-wheel drive system, which features 4x2, AWD and 4x4 high settings – unique to the Harley-Davidson edition.

The paint selection is pure Harley, too – Tuxedo Black and the first Ford application of Lava, a deep maroon with three-color metal flake. Providing the final custom touch, the 22-inch forged alloy wheels are the largest in the F-150 lineup.

If the off-road look is not your cup of java, and you’re not necessarily a Harley enthusiast, Ford offers two other high-end F-150 models that show just how luxurious a pickup can get while delivering the capability and function of a Ford SuperCrew model.

Both the F-150 King Ranch^® ($40,200) and F-150 Platinum ($42,075) start with the 5.4-liter V8 and add comfort, convenience and unique styling. Both models offer a choice between the 5-1/2 foot- and 6-1/2-foot beds, and both feature a standard rear power-sliding window with defroster.

Named for the largest ranch in the United States, the King Ranch edition has been a staple of the Ford Super Duty line since 1997, and was later added to the F-150 line. (It’s still available in the Super Duty F-250, F-350 and F-450 models.)

The King Ranch Chaparral leather-trimmed front seats are unique to this model, and luxuries include heated seats, a 700-watt Sony six-disc in-dash CD changer, SIRIUS Satellite Radio, Ford’s SYNC^® voice-command technology, dual-zone automatic temperature control and a rearview camera. The 18-inch, seven-spoke alloy wheels feature King Ranch painted accents.

The F-150 Platinum earns its name with leather-trimmed, 10-way power front seats and all the luxuries of the King Ranch model. Plus, it adds 20-inch wheels.

From racing to ranching, the motorcycle culture to nights out on the town, nobody does high-end pickups like Ford. Come in and test-drive the one that matches your lifestyle.