Kathleen Goodwin is CEO of iMakeNews, specializing in customer acquisition and retention through permission-based e-newsletters. For nine years, she was vice president of marketing for Ziff-Davis' publishing division, where she oversaw the marketing of all print publications and their early online siblings. She also serves as an advisor to early-stage companies and has been responsible for several successful new-business launches.
We at IMA agree with Kathleen that there is nothing as important as fresh, compelling content when you are considering an email newsletter campaign. One of the reasons we are including direct links from our newsletter to articles like this one is because we are convinced that one organization can't know it all -- so often, it's just as important to know where to look!
Many of the attributes that Kathleen discusses in her article are realized through the state-of-the-art analytics of the iMakeNews tool -- which is one reason we at IMA have adopted it so readily. Want to see for yourself? Visit http://ima.imakenews.com for a free, 30-day trial!
But before you do, read the commonsense article Kathleen shares with us on fresh content. See the full article on ClickZToday.