February 5, 2003
Analyze This: Enhancing Email Response
Kim MacPherson, MarketingProfs.com
40% of marketers do not measure e-mail marketing results. With e-mail being one of the most measurable marketing vehicles, one could only wonder why. If you don’t test and measure e-mail results, you’re giving up on a great opportunity to get more for your marketing dollars.
See the possibilities>>
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