IMA Wins Ektron All Star Award:
Interactive Media Associates was presented with the 2008 Ektron All Star award for Best Fine Arts Site for www.nycballet.com at the 2008 Ektron Synergy Conference in Boston last week. Three hundred people attended the conference and 24 awards given to outstanding Ektron sites.
“The winning sites demonstrate extraordinary creativity in extending the CMS400.NET platform and we are thrilled to recognize and congratulate the individuals behind these projects,” said Bill Rogers, chief executive officer of Ektron.
Clearly, this year’s users’ conference was a success for both Ektron and IMA!
One of the reasons New York City Ballet’s site was singled out for this honor was IMA’s work in extending Ektron functionality and customizing it for the NYCBallet site – implementing “smart forms” to dynamically compile a massive amount of content. IMA’s extension of Ektron helped streamline such complicated parts of the site like a repertory index of more than 400 individual ballets and pronunciation guides.
New Engagement:
The oldest cultural institution in the State of New Jersey will be getting a Web face-lift. Founded in 1845, the New Jersey Historical Society (NJHS) is a historical museum and library dedicated to collecting, preserving and interpreting the rich history of New Jersey. Through exhibitions and programs, the NJHS works to ignite passion for NJ history and culture – recognizing past and present citizens and what gives the state its identity.
IMA is proud to become a part of that history. We will redesign the NJHS Web site to bring history to life and showcase it using modern technologies. Updates to the graphical elements, introducing video and sound, streamlining the site’s organization and navigation, and creating an SEO-compliant site will help NJHS attract and engage a wider audience. IMA will also implement an eCommerce sales venue for tickets, merchandise and the sale of memberships.
November 1st Site Launch:
SAGE Eldercare, a not-for-profit organization devoted to the happiness and welfare of older citizens and their families, will launch their redesigned Web site on November 1st. As the oldest eldercare agency in New Jersey, they were a pioneer in providing community-based care for the elderly, starting one of the first Meals-on-Wheels programs in 1966. Because SAGE Eldercare caters to an aging community, the Web site needed to be versatile and accommodate those needs.

IMA developed a site that was not only easy to navigate, but flexible enough to provide commonly-needed aids for elderly eyes, while not forcing other readers, such as caregivers and family members, to see oversized text. The sizing button at the top of the site allows visitors to change the size of the text, making it bigger and easier to read.

SAGE’s comprehensive Eldercare Resources promotes local, state, and national resources for the elderly and their families, making SAGE a clearing house of such information. A site-wide Donate Now! button encourages supporters to donate and get involved.