North Kingstown, RI—November 12, 2002—Mac McIntosh was recently named Vendor Partner of the Year by Microsoft® Business Solutions. According to Microsoft Business Solutions, “the Vendor Partner of the Year Award honors a vendor organization that embodies the Microsoft Business Solutions spirit by demonstrating caring, courage, commitment and community in its relationship with Microsoft Business Solutions. This organization contributes to the mutual success of the partnership, exhibiting excellence in all services provided.”
McIntosh, of Mac McIntosh Incorporated, received the 2002 award largely because of the popularity of his two-day Marketing Boot Camps for the Microsoft Business Solutions reseller partner channel. More than 275 partners and 25 Microsoft Business Solutions team members have attended the course. McIntosh consistently scores a 4.6 out of a possible 5 points on attendee evaluations.
At the Marketing Boot Camp seminars, Microsoft Business Solutions’ reseller partners learn marketing planning, direct mail, e-mail marketing, event marketing, relationship marketing, telemarketing and proven lead generation techniques and exercises to determine how much new business is needed to meet sales revenue goals.
“In order to close new customer sales, we must have leads,” says Tera Long, channel engagement manager for Microsoft Business Solutions. “We count on our partners to provide more than half those leads. Mac McIntosh does so much to help our partners learn how to generate their own leads. The partners love him.”
Teaches partners how to increase leads, marketing ROI
“No one can afford to waste their marketing investment in today’s tough business economy,” says McIntosh. “Every activity should be optimized and accountable. The Microsoft Business Solutions partners who have attended our Marketing Boot Camps often realize that they’ve been letting opportunities pass them by, because they haven’t been using the most effective techniques when they market and sell, or they are failing to use every opportunity open to them to follow up and close the sale. They have a completely new perspective—and list of actions to take—after attending a Marketing Boot Camp.”
One Microsoft Business Solutions reseller partner who attended a recent Marketing Boot Camp said, “I got to New Orleans exhausted…[but] Mac was so good, I took 22 pages of notes. He kept my attention the entire time. I’m sure we will produce more sales for Microsoft Business Solutions due to my attendance at this seminar.”
Another reseller partner said, “I have been in marketing for 18 years but have never spent a minute of my time or a dollar of my money more wisely than attending Marketing Boot Camp.”
McIntosh pays particular attention to the areas most likely to be poorly implemented in any size of company. “Results-oriented marketing focuses on three components,” says McIntosh. “The visible messaging, the invisible back-office activities (everything you do behind the scenes to make marketing work) and the variable. Many consultants focus only on the visible messaging—the words and concepts you use when approaching your market. We do that as well, but we also go beyond to explain how to successfully manage all of the ‘unseen’ activities, and we pay particular attention to the variable aspects. What varies? The number of leads generated, the way that you respond to, track and measure those leads, and the methods you can use to increase your return on your marketing investment. Focusing on the variables can significantly increase your return.”
Mac McIntosh has been helping clients generate leads, track leads to sales and increase marketing ROI for more than 20 years. He teaches University-level courses in sales, marketing, direct marketing, and telemarketing, and consults to businesses to help them generate more high-quality sales leads, turn them into sales, track and measure results, and improve their return on investment. His consulting clients include companies in the research, engineering, design, medical, information technology and corporate management systems industries.
More information about Mac McIntosh Incorporated can be found at http://www.salesleadexperts.com . McIntosh can be reached directly at 1-800-944-5553 (or 1-401-294-7730), or email@example.com.
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