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| What is your New Year’s resolution? |
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I will define clear, value-based, differentiating positioning and messaging and use them consistently throughout my marketing communications.
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25.0%
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I will engage in a dialogue with my customers to ensure my products and services address their needs.
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31.3%
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I will establish a process that allows product management to have complete visibility and control over product development.
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12.5%
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I will build a prospect database that strives to include every company and relevant contact in my target market.
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6.3%
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I will use permission-based and relevant communication to establish and maintain dialogue with prospects and customers.
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0%
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I will provide my customers with tangible experiences to make them quickly confident about my ability to help them solve their needs.
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6.3%
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I will measure the results of every marketing activity and dollar spent and use these results to choose how I spend my budget moving forward.
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0%
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I will clearly define the roles of marketing and sales and their mutual expectations.
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6.3%
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Other (please use the form below)
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6.3%
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