| Crack Into New F1000 Accounts |
| What types of account development activities work best for you? |
|
Research target accounts yourself
|
13.6%
|
|
Purchase account profiles
|
13.6%
|
|
Cold call IT execs
|
4.5%
|
|
Cold call business line execs
|
9.1%
|
|
Use 3rd party telemarketers
|
4.5%
|
|
Send out marketing mailers
|
4.5%
|
|
Conduct educational webinars
|
9.1%
|
|
Meet prospects at live events
|
13.6%
|
|
Send customized email messages
|
9.1%
|
|
Pursue referrals
|
18.2%
|
