| Testing marketing communications |
| Do you test marketing communications tactics before rolling them out? |
|
We always test
|
4.5 % |
|
We usually test
|
18.9 % |
|
We occasionally test
|
27.5 % |
|
We seldom test
|
34.0 % |
|
We never test
|
15.1 % |
|
|
| When you don't test, which best describes the reason? |
|
No need for testing
|
7.9 % |
|
No budget for testing
|
25.4 % |
|
No time for testing
|
49.8 % |
|
No systems for tracking test results
|
16.8 % |
|
|
| When you do test, what is the most important thing to test? |
|
The audience
|
41.2 % |
|
The offer
|
38.5 % |
|
The copy
|
15.1 % |
|
The media
|
5.2 % |
|
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