March 2012

Lexus Launches Facebook Timeline-Inspired App

Strengthening its reputation as a trend-setting brand, Lexus has launched a Facebook Timeline-inspired app that focuses on the all-new 2013 Lexus GS.
 
The Points of No Return application (apps.facebook.com/pointsofnoreturn-tm/) will allow Lexus to connect with fans on a more personal level and will make it easier for enthusiasts worldwide to connect with the brand. Facebook is expected to soon launch Timeline for brand pages, so Lexus is well ahead of the game, as usual. Lexus is the first brand to launch a Timeline-inspired application.
 
“We’re not waiting for the future,” said Brian Smith, Lexus Vice President of Marketing, in a press release. “It’s all about innovating, including a ‘sneak peek’ of exciting things to come on Lexus’ Facebook page.”
 
The new application highlights milestones in the creation and history of the 2013 GS. Creating a unique virtual museum of Lexus GS history, the app features groundbreaking events such as the launch of the LF-Gh, the Lexus concept car that inspired the GS and the unveiling of the 2013 GS at the Pebble Beach Concours d’Elegance. In addition to GS history, the app also incorporates landmark global moments in social media, technology and design.
 
The 2013 GS 350 and GS 350 F Sport began arriving in showrooms in February, after Lexus officially unleashed “The Beast” in its first-ever Super Bowl commercial. The GS 450h is scheduled to be released in the coming months.
 
Each interaction with the Points of No Return application will be shared as a story on a user’s personal Facebook Timeline, similar to a status update. Simply put, it’s a whole new way to communicate and engage with Lexus. 
 
Nine new or updated vehicles will be unveiled this year, so Lexus is continually looking for exciting and innovative ways to connect and share with owners, fans and enthusiasts. The Points of No Return application is just one way Lexus is staying ahead of the curve in the forever-changing technological landscape. Come along for the ride!