November 2011

Irvine BMW Employee Spotlight

Frank Hirahara’s journey into the car industry began in 2002 – and since then he has never looked back.

“I like to make people smile,” Frank said. “And in this industry, you can.”

Prior to joining Irvine BMW as Sales Manager, the Los Angeles native spent some time in the surf, skate and snowboarding industry – he even owned his own skate shop, which he opened in summer of 1998.

He made the switch to the automobile industry to try something different, and he wound up with a career he loves.

“It’s my job to make sure every client experience is one-of-a-kind,” Frank said. “The team here at Irvine BMW is a delight to work with. When I wake up in the morning, I know that my day is going to be great. It all starts with everyone who works here at Irvine BMW. We all have a role here, and everyone is willing to help one another - now that’s what I call teamwork!”

When Frank isn’t making people’s BMW dreams come true, you will find him spending time with his daughters, entertaining crowds as a DJ, snowboarding, biking or skating.

Frank Hirahara is a proud member of the Irvine BMW team. For more information, visit irvinebmw.com.


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