May 2012

Connect with Lexus on Facebook, Twitter, YouTube and Beyond

Lexus is always ahead of the curve in the auto world, so it’s no surprise that the automaker has found innovative ways to use popular social media platforms, as well. Whether you’re a Lexus driver or a fan from afar, keep up with all things Lexus on some of these sites.
With more than one millions “likes,” Lexus has a powerful presence on Facebook. Fans enjoy posting comments about the all-new 2013 ES, viewing behind-the-scenes photos from auto shows and watching videos about everything from Lexus engineering to charity golf tournaments. You can also find national and regional Lexus groups on Facebook, too.
On Twitter, Lexus is “pursuing perfection one tweet at a time.” Using the automaker’s handle @Lexus, followers can ask questions, post news and more. Videos and images also make Twitter a great destination for Lexus enthusiasts and experts alike.
For those who love browsing video after video of entertaining and informative footage, the Lexus YouTube channel has it all. More than 8,000 people subscribe to the channel and are joined by many more daily viewers, who in total account for more than nine million video views to date. There are currently more than 290 videos, and they feature both insider Lexus footage as well as interviews with everyday folks who have been influenced by the automaker’s work. Check out recent videos about the Lexus Eco Challenge and the official unveiling of the LF-LC Concept car.
One of the Lexus YouTube channel’s main attractions right now is the collection of 2013 GS videos. Start with a virtual tour of the all-new GS to get an up-close look at its revolutionary design, technology and performance features. Individual clips about topics like design and performance offer even more behind-the-scenes information about the luxury car. For videos with a little more drama, watch the lineup of 2013 GS commercials, including “Earn It,” “Resistance – Safety” and “Resistance – Enform.”
Lexus is using Facebook, Twitter, YouTube and other platforms to connect with drivers in new and exciting ways. It doesn’t matter whether you’ve owned several Lexus vehicles or one is still on your wish list – following the automaker’s profiles, pages and channels will let you get your fill of Lexus each and every day.