Vehicle Profile: Ram Lineup
The full-size truck segment is crowded, but some entries stand out above the rest. The 2012 Ram trucks are uniquely talented, A-plus students that have a jump on everyone else with some exclusive new changes for 2012.
No other truck offers the refined ride and handling delivered by the coilspring rear suspension that underpins the Ram 1500, and nobody else has the clever storage you’ll find in the available RamBox®, which converts otherwise lost space in the bed sides into lockable, lighted room to stash gear. Ram Crew Cabs also bulk up on interior storage space with in-floor storage, and the largest cab in the business is the Ram HD Mega Cab.
Ram is more than pickups; there are hard-working chassis cabs in 3500, 4500, and 5500 trims. These highly configurable trucks have the lowest cost of ownership in the segment. Riding atop strong, proven frames, the Ram Chassis Cab trucks burn less fuel, go easier on brakes and are gentler on their tires than any other trucks.
New under the Ram banner is the Ram Cargo Van, which puts a Ram offering in the hands of Class 1 customers. Fleets and businesses can take advantage of the Ram Cargo Van’s low cost of ownership without sacrificing capability. The Ram Cargo Van can even tow up to 3,600 pounds while remaining easy to drive. Drivers who want to play off-road when the work is done will enjoy the Ram Power Wagon, a factory-equipped off-roader that’s the most capable pickup any automaker offers for buyers looking to venture off-pavement.
With locking differentials, sturdy Bilstein shock absorbers and electrically disconnecting swaybars, the Ram Power Wagon confidently places its 33-inch BF Goodrich tires just right when away from the pavement. Underbody protection is provided by extra skid plates, and the 4.56:1 final drive ratio helps the engine flatten hills. A hidden Warn winch with 12,000-pound capacity tucks behind the front bumper, making the Ram Power Wagon virtually unstoppable.
The 390-hp 5.7-liter HEMI® V8 in Ram pickups is a powerful partner, and yet it’s efficient, too, delivering up to 20 mpg on the highway. Diesel engines and Ram trucks are a long-established combination. A 6.7-liter Cummins Turbo Diesel provides brawny torque that meets 2012 EPA emissions requirements without hitting you in the wallet over and over again. While other diesel-powered pickups require continued maintenance and expense to meet emissions regulations, the Ram doesn’t have to use Selective Catalytic Reduction (SCR) or Diesel Exhaust Fluid (DEF) to run clean. While other truck owners are refilling their exhaust fluid, diesel Rams will be hard at work or play.
With a model range perfectly suited to driving the engines of the economy, Ram Trucks are easier than ever for business owners to purchase. BusinessLink (www.chryslerbusinesslink.com) is a free program that matches business owners with a network of more than 490 specially equipped commercial dealers who offer one-stop shopping and service for commercial and small business users. BusinessLink customers enjoy dedicated sales and service professionals, extended and priority service, towing and shuttle transportation and free loaners.
Ram trucks are strong, capable and high performing. No other trucks look this good or perform this well across a range of uses from farm to frolic.
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