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Welcome to EasyNews, your monthly e-resource for Progress Software information and news. If you prefer, you may view this issue online, or browse the archives
EasyAsk News
Progress Software Announces EasyAsk 10.0 – Merchandising Made Easy!
Today EasyAsk® is excited to announce the release of EasyAsk 10.0. This latest version of our powerful site search, navigation, and merchandising software is designed to give merchandisers the direct control needed to deliver the ultimate product showcase—without the help of IT. In a simple-to-use, single page view, EasyAsk enables merchandisers to quickly and easily…
• Optimize product searches based upon a wide variety of parameters such as sales popularity and relevance
• Automatically adjust site navigation in real-time based upon search results
• Exploit up-sell and cross-sell opportunities
• Trigger graphical rollover displays
• Test new promotional strategies
• And more!
For more information, view a 2-minute Flash overview and visit our website.
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New EasyAsk 10 Solutions Pages Available
Virtually every company is looking for new ways to increase revenue, streamline operations, build and strengthen relationships, and reduce the cost of doing business – which is exactly what Progress EasyAsk 10 delivers. Visit the Solutions section of the EasyAsk Web site for quick overviews of the benefits of EasyAsk for B2C retailers and B2B marketers, and find out why leading industry brands are implementing EasyAsk to create new revenue opportunities, drive customer loyalty, and strengthen relationships with customers. You’ll be able to see why leading brands use EasyAsk to deliver the best conversion rates in the industry via this high performance, intelligent site search, navigation, and merchandising software.
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Progress EasyAsk Customers Achieve Top Online Retail Conversion Rates
Nielsen//NetRatings Consistently Confirms that Sites Using EasyAsk Have the Highest Conversion Rates
The average online conversion rates for EasyAsk customers—according to the Nielsen//NetRatings—are significantly higher than the average conversion rates of competitive search and merchandising products. Online conversion occurs when a Web site visitor becomes a buyer. EasyAsk customers have topped the report for online conversions rates according to Nielsen//Netratings. Five of the top ten retailers representing the industry's highest online conversion rates use the advanced search and merchandising technology from EasyAsk. The high return on investment associated with increasing online conversion rates is driving retailers of all sizes to focus on EasyAsk technology.
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Check Out EasyAsk 10 at Shop.org
EasyAsk will be exhibiting 17-19 September in booth #421 at Mandalay Bay, Las Vegas—we hope to see you there!
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Progress Exhibiting and Speaking at Online Market World
Dr. Larry Harris, VP and General Manager for Progress EasyAsk, will be participating in the panel “Improving Site Search and SEO” at Online Market World 2007 in San Francisco 3-5 October. EasyAsk will also be exhibiting, so stop by our booth and check out the new release—EasyAsk 10! Click here for conference information.
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Visit Progress at Mid Market eTail 2007 Conference
The Mid Market eTail Conference features Progress EasyAsk and brings together more than 1,000 executives to discuss and debate mid market industry perspectives and best practices. It will be held in San Jose 22-24 October—come by the Progress booth for a demo of EasyAsk 10. Join the best brands in the industry by putting the proven power of EasyAsk into the hands of your merchandising team. Stop by booth #14 to request a Nielsen comparison of your site and see a demo that will show you how EasyAsk can help increase your conversion rates!
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Customer Spotlight
Rockler Increases Browser-to-Buy Conversion Rate by 30% with Progress EasyAsk
Progress EasyAsk Helps Rockler Increase Online Sales and Speed Website Improvements
http://newsroom.progress.com/phoenix.zhtml?c=86919...
Rockler Woodworking and Hardware has deployed EasyAsk search, navigation, and merchandising software and gained a 30 percent increase in its Web site conversion rates. “The goal of our eCommerce Web site is to direct visitors to the right products as quickly as possible, and EasyAsk ensures that happens," said Dave Werden, Senior Web Developer, Rockler. "Since the deployment of EasyAsk, one of the more impressive results is that we are now achieving a significant increase in total sales per transaction at final checkout. EasyAsk allows our visitors to find more products, including products they weren't even thinking of when they logged on." For more information, read the Progress press release and the article “EasyAsk’s Search and Merchandising Boosts Bottom Line” in ecommerce-guide.com.
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Industry Updates
View Webcast, “Increasing the Effectiveness of Your Online Channel”
Link to this Webcast and learn about the growing trends in B2B eCommerce—and what can be learned from B2C eCommerce. Dr. Larry Harris, VP and General Manager for Progress EasyAsk; Rob Bois, Research Director for AMR Research; and Peter Drummond, Director of eCommerce for Lawson products share their insights in this 30-minute Webcast and discuss how site search and navigation improves the customer experience and facilitates the use of the online channel as an automated alternative for selling. Click through for direct access to this Webcast.
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EasyAsk Presents on “Increasing Conversion Rates in Online Retail” at eTail
Register Now and Review the Online Webinar
Dr. Larry Harris, VP and General Manager for Progress EasyAsk recently co-presented at eTail 2007 with Milton Pappas, EVP of Corporate Marketing and eCommerce for Redcats USA. The presentation was entitled, “Increasing Conversion Rates In Online Retail,” and it covered how EasyAsk capabilities help Web sites achieve higher conversion rates and included several real-world examples of how companies have effectively utilized EasyAsk for site search, navigation, and merchandising. It also reviewed how Redcats USA leverages EasyAsk to increase conversion rates and customer satisfaction. Register now and access an online Webinar on this topic featuring AMR analyst Rob Garff, Milton Papas of Redcats USA, and Dr. Larry Harris of EasyAsk.
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'Learn about the industry's most complete natural language data search and query technology from Progress EasyAsk.
Click here for a demo'
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