|
Welcome to EasyNews, your monthly e-resource for information and news related to site search, navigation and merchandising. If you prefer, you may view this issue online, or browse the archives
Customer Spotlight
Broder Brothers Deploys Progress EasyAsk, Realizes Immediate Increase in Customer Conversion Rates
Leading $Billion Activewear Distribution Company Leverages Progress EasyAsk Across its Enterprise
www.broderbros.com
During the Progress Software Exchange 2007 Users Conference held June 10-13 in Phoenix, AZ., Mike Fabrico, VP of Information Technology stated that his company has implemented Progress EasyAsk as its single, enterprise-wide solution for site search, navigation and merchandising. The deployment of Progress EasyAsk has resulted in an immediate increase of more than 2% in customer conversion rates for Broder Brothers. Online conversion occurs when a website visitor becomes a buyer. A conversion rate of 5% means that 5% of the new visitors to the site have searched the site, found the item or items they want and have made a purchase. Even small changes in conversion rate translate into big revenue dollars. For example, if a site doing $20 million in revenue increases its conversion rate from 3% to 4%, revenue would increase by almost $7 million. Currently Broder generates more than $300MM in e-commerce sales powered by Progress EasyAsk. The company has deployed Progress EasyAsk eCommerce and site search solution enterprise-wide across multiple websites and brands that include the Broder Brothers (www.broderbros.com), NES Clothing (www.nesclothing.com)and Alpha Shirt Company (www.alphashirt.com).
|
New Webcast Available: Increasing Conversion Rates in Online Retail
Redcats USA and AMR Joins Progress EasyAsk for Major Retail Industry Webcast
An important industry Webcast entitled, Increasing Conversion Rates in Online Retail discussed industry issues in online Retailing and improving site conversion rates. The program was sponsored by Progress EasyAsk and included Larry Harris, the VP and General Manager of Progress EasyAsk, a leader in site search and navigation technology, Rob Garf, Vice President, Retail Strategies for AMR Research, and special guest customer Milton Pappas, EVP of Marketing and eCommerce for industry-leading online retailer Redcats USA. To see the archived version of the 60 minute Webcast, click on the link below:
http://www.progress.com/web/na/amr-redcats/index.ssp
More >>
|
| 
Industry Updates
The Results are In – Many Progress EasyAsk Customers in Internet Retailer’s The Top 500 Guide Now Available
Highlights of the new 2007 Internet Retailer Top 500 Guide once again includes many Progress EasyAsk customers! For more than a decade the Internet has been the fastest growing retail sales channel. It routinely generates annual growth of 25%, while total retail sales have been growing at 5% to 6% each year. Last year was no exception, with online sales reaching $136.2 billion, up 25.9% from a year earlier. But what was different last year was that growth came from smaller retailers. While the Top 500 was the engine that powered online sales growth for several years, in 2006 sales at the Top 500 grew 21.3% compared to 25.9% for the entire market. Top 500 sales totaled $83.6 billion, up from $68.9 billion a year earlier. The rest of the market, including an estimated $34 billion in eBay Inc.-originated sales that could be considered retail sales, accounted for $52.6 billion in sales, up 29.9% from $40.5 billion a year earlier. Click on the link below for more information:
http://www.internetretailer.com/top500/
|
Site Search and Conversion Rates Top the Buzz at Internet Retailer 2007 Conference & Exhibition
Progress EasyAsk Receives Strong Interest by Attendees
Internet Retailer 2007 annual exhibition and conference took place in San Jose, CA June 4-7th. The Conference boasts the single largest gathering of retail executives in the United States with more than 4,000 attendees, 105 speakers, and 245 exhibitors. Attendees report that site search and improving conversion rates were among the hottest topics during this year’s conference. It was clear from the variety of eCommerce speakers that bullet-proof site search was essential to increasing conversion rates.
More >>
|
Progress EasyAsk and Redcats, USA to Speak Together at eTail Conference August 6-9 in Washington, D.C.
At this year’s eTail conference in Washington D.C. more than 1,000 executives will convene to discuss and debate myriad industry perspectives and best practices offering untold opportunities for knowledge exchange and future business development. On Tuesday, August 7th, 2007 at 8:50 a.m. Dr. Larry Harris, VP and General Manage, Progress EasyAsk Products and Milton Pappas, EVP, Corporate Marketing and eCommerce, Redcats USA will discuss Increasing Conversion Rates in Online Retail. Make plans to attend this important industry event and the presentation on Tuesday.
The full agenda can be found at: http://www.wbresearch.com/etail/agenda.asp
|
|
Progress in the News
|  |
|
|
Schedule a Live Demo of Progress EasyAsk -- the Industry-Leading Site Search, Navigation and Merchandising Solution.
Click here for a demo'
| |
|
