During a recent discussion focused on improving conversion rates in online retail, Rob Garf, Vice President, Retail Strategies for AMR Research stated that 73% of retailers recently surveyed by AMR Research say that improving online conversion rates is their top priority this year.

Agile Competitor in Online and Catalog-based Retailing Leverages Site Search, Merchandising and Navigation from Progress EasyAsk. Redcats USA is a subsidiary of PPR, a nearly €18 billion corporation headquartered in France. Besides Redcats brands that include Woman Within /Lane Bryant, and Jessica London, PPR’s collection of well-known brands includes international retailers such as Printemps, Gucci, YvesSaintLaurent, and Stell/McCartney. Recently, Redcats participated in a global eCommerce Webcast for online retailers. This is a recap of the presentation provided by Milton Pappas, EVP of Marketing and eCommerce.

During a recent Webcast focused on Increasing the Effectiveness of the Online Channel for B2B companies such as manufacturers and service providers, Rob Bois Research Director, Customer Management for AMR Research stated that B2B companies can take a few lessons from their B2C counterparts.

Progress Software Corporation (NASDAQ: PRGS), a global supplier of application infrastructure software used to develop, deploy, integrate and manage business applications, today announced that retailers using the Progress(R) EasyAsk(R) E-commerce platform significantly outpaced their competition in online sales conversion during the 2006 holiday shopping season, according to research from Nielsen//NetRatings(1). Additionally, retailers using the EasyAsk platform achieved the highest online conversion rates among all users of commercially available E-commerce search and navigation technologies during nine of the 12 months in 2006.