New Webcast Available: Increasing Conversion Rates in Online Retail
Redcats USA and AMR Joins Progress EasyAsk for Major Retail Industry Webcast
The purpose of the Webcast was to discuss recent trends in Retail cross-channel interactions and the continued growing trend in online retail Site Search and Navigation to improve the customer experience and leads to increased conversion rates.
Larry Harris of Progress EasyAsk discussed recent Nielsen//NetRatings online conversion rate results for the December 2006 shopping season and how technology can help online retail conversion rates, customer loyalty and increased basket size.
Rob Garf of AMR Research discussed lessons learned from the .com boom, the benefits and recent research results into where retailers stand in the implementation of second generation eCommerce technology, how retailers are driving traffic to their sites and how conversion rates fit into their overall eCommerce strategy.
Milton Pappas of leading retailer Redcats USA discussed their global eCommerce platform called Millena that provides the foundation for its all its worldwide sites in English and other languages. Also discussed was the business consideration for selecting a single, global site search solution for its eCommerce platform, the results they have been able to achieve and where they see their site search and navigation going in the future.
To see the archived version of the 60 minute Webcast, click on the link below:
http://www.progress.com/web/na/amr-redcats/index.ssp
[PRINTER FRIENDLY VERSION]
|
