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Thursday, May 24, 2012  
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Ford Showcases the Fusion at Miami Beach International Fashion Week
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Ford Showcases the Fusion at Miami Beach International Fashion Week
“Guayaberas y Fusion” compares the all-new sedan to a fashion favorite.

March 21 through 24 marked the 14th annual Miami Beach International Fashion Week, a celebration filled with diverse designs and creations from around the world. Amidst the collections, however, was an accessory too stunning to ignore: the all-new Ford Fusion. The automaker hosted Guayaberas y Fusion, a Fashion Week event that showcased how the Fusion sedan incorporates elements of fashion and even has similarities with the iconic guayabera shirt.
Guayabera shirts have been around for many generations and are commonly seen at many high-end cultural events in places like Puerto Rico, Mexico and Cuba. Details like intricate pleating, lightweight material and two lines of stitching down the front make the shirts easily recognizable.
“The most alluring part for me is that each piece is as personal as the individual wearing it,” explained Miami guayabera designer Maria Ofelia Gravier Armas. “I combine textures, hues, contrasts, prints, lace and trims into a unique ‘fusion’ that leads to a beautifully distinctive and elegant piece.”
As Armas alludes, guayaberas share a common bond with the stylish Ford sedan. Like the iconic shirts, the Ford Fusion boasts intricate detailing and high-end materials. The sedan’s exterior and interior features work together – and with the driver – to create an unforgettable driving experience. For example, surfaces of the Fusion are softer to the touch, and even the audio volume knob is shaped to better fit users’ fingers.
The next-generation Ford Fusion first started turning heads when it debuted in January at the North American International Auto Show in Detroit. It earned the Detroit Institute of Ophthalmology “Eyes On Design” award and the “Best in Show” award from Autoweek.
Guayaberas y Fusion was a chance for Miami fashion designers and Ford auto designers to discuss their individual strategies, goals and challenges. “The thought that goes into designing a new vehicle is extensive,” says Ford designer Anthony Prozzi, who was formerly a fashion designer for Donna Karan. “And it’s very similar in many ways to the creative process fashion designers follow when they’re creating clothing.”
Sustainability was a hot topic at the event, since both products are created with the environment in mind. Guayaberas are made from natural linen, and the Fusion contains sustainable yarns, recycled post-industrial cotton and soy-based foam in many of its interior features.
Although another Miami Beach International Fashion Week has come to a close, Ford continues to create stylish innovations for future vehicles. And just like the guayabera shirt, the award-winning Fusion is proving that its features and eco-friendly attitude are here to stay.


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