Stop Chasing Shiny Objects
How to get ahead and stay ahead by changing the way you manage everything about your Internet marketing
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Selection, Hiring, Orientation, and Training
Giving new hires a S.H.O.T. to be successful in the Internet department
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Report: Luxo brands not tapping social media's potential
Luxury car makers are not maximizing the full potential of social media in their communications efforts, according to a new study announced today by independent New York-based consultancies MH Group Communications and Forum Strategies & Communications. The study, "Luxury Auto Brands and their Presence in Social Media," is a comprehensive analysis of luxury auto brands and their presence within social networks, the company says.
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J.D. Power study: Young folks may love cars less
Is the love affair between cars and young people starting to cool? That could be the case, according to a new study of auto-related online commentary among teens and young adults by J.D. Power and Associates, The Detroit News reports. Between January and August, the market research company analyzed hundreds of thousands of "conversations" on auto-related sites such as Autoblog, personal blogs and social networks such as Twitter and Facebook. The goal was to gauge the perceptions of Generation Y (those born in the 1980s and 1990s) toward theautomotive industry in general, as well as toward specific vehicle brands. According to J.D. Power, "Online discussions by teens indicate shifts in perceptions regarding the necessity of and desire to have cars." Part of the reason could be economic, the research company said.
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Volkswagen of America launches mobile site
Volkswagen of America, Inc. this week announced the launch of its smart phone-optimized mobile Website at m.vw.com. The mobile site is compatible with all Web-enabled cell phones and mobile devices.
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 The October Digital Dealer is out in its new E-zine format. Click here
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The synergy of search and social media
Research has shown that display ad exposure can lift consumer response to paid search. Data from comScore, GroupM and M80 indicates searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social media., eMarketer reports this week. The research firms found a 19-percentage-point lift in searches on the campaign brand among users who saw social media relevant to the brand in addition to the campaign’s paid search ads compared with those who were exposed only to the search placements. And there was a further 13-point lift among those exposed to social media influenced directly by the brand.
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Report: NASCAR and action movies fuel online conversations
Promotional ties with NASCAR and the recent "Transformers" movie are driving online conversations about domestic automotive brands--particularly Chevrolet and Dodge--among social media users in their 20s, according to the J.D. Power and Associates 2009 Teens and Early Careerist Tribe Intelligence Reports.
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IBM, Toyota collaborate on green data center
IBM announced the results of a collaborative effort with Toyota Motor Sales, U.S.A., Inc. (TMS) and Southern California Edison to reduce energy costs and consumption in the TMS data center with the use of IBM's Measurement and Management Technologies (MMT) -- a tool set created by IBM Research -- which measures, manages and reduces data center energy consumption.
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HomeNet, Inc. and GetAutoAppraise.com in partnership
HomeNet, Inc., an online inventory solutions provider for auto dealerships, and GetAutoAppraise.com this week announced a partnership that allows consumers who are shopping online for a new car to get an instant appraisal on the trade-in value of their old vehicle. Valuations are based on dealer-determined ranges attached to vehicle data from NADA Guides, the oldest trade valuation tool in the industry. HomeNet is integrating the GetAutoAppraise features with its Web IOL software, which facilitates the listing of inventory online for over 15,000 automobile dealerships nationwide.
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Dealix says 700 dealers signed on to 'quality pledge'
Dealix, a provider of sales leads from independent auto sites, said more than 700 dealers have signed on to its new Quality Pledge and Hassle Free Lead Return Program. The free program was announced Sept. 2. The company said a survey of participating dealers reported "high satisfaction with the program mechanics as well as confidence that the Quality Pledge will improve their business results."
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CDMdata, DealerTrack announce 'enhanced strategic relationship'
CDMdata, Inc., a Kelley Blue Book company and DealerTrack, Inc., a provider of on-demand software and data solutions for the U.S. automotive retail industry, announced an enhanced strategic relationship. The companies said they will work together to leverage DealerTrack`s vehicle inventory data and analytics integrating CDMdata`s Internet marketing experience and Kelley Blue Book`s marketing and valuation expertise.
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It May Be the Internet, but It’s Still Advertising
Learn how to get ahead of your competitors by really understanding and utilizing the Internet as the most effective advertising media ever invented
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Automotive Consumer Engagement Techniques for your Web Site and Social Media Platforms
Leverage online conversations to turn anonymous consumers into engaged shoppers
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Izmocars names Tom Papa National Director of Sales
Automotive business solutions company Izmocars announced that Thomas Papa has been named as a National Director of Sales. In this position he will be responsible for managing sales of izmocar's online business solutions to automotive dealerships nationally.
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these times, dealers are looking for low-cost ways to boost sales and profits. But how do you increase revenues without spending more money? The answer is to get your customers to help you sell vehicles. You need your customer to be more than “completely satisfied” you need them to be “promoters”! Dealers typically monitor customer satisfaction using CSI surveys and scores. The problem is that CSI can sometimes include factors outside of the dealership’s control, such as vehicle manufacturing (quality) problems. Also, in response to growing CSI pressures from manufacturers, some dealerships have begun prepping customers on how to fill out their customer satisfaction surveys. This is understandable, given the current market. But without a true measurement of customer satisfaction, dealers will lose out on opportunities to make changes in processes that could result in increased revenues. 
