Google shares search secrets…
Okay, maybe not the golden secrets, but the philosophies posted last week by Google Fellow Amit Singhal on the Official Google blog are actually a pretty good primer. Singhal expounds on three main Google philosophies in his blog post:
1. Best locally relevant results served globally
2. Keep it simple
3. No manual intervention
1) Best Locally Relevant Results Served Globally This one is a bit cryptic, but I believe what Singhal is trying to point out is that even a local search result, if significant to what searchers are looking to find, has a good chance at being relevant on a global scale and therefore end up on global rankings. Or in his words,” we absolutely want to make sure that every user query gets the most relevant results.”
2) Keep it Simple. This one is, well, simple. Singhal says they make about ten ranking changes every week and simplicity is a key factor. As a company, it would be easy to become more complex as Google continues to grow, but they try hard to keep the Google process and algorithms uncomplicated.
3) No manual intervention And the last one is perhaps the clearest point of all – Google has no manual intervention involved when bringing up search results. Everything is based entirely on algorithms. Singhal says in his blog post,” In our view, the web is built by people. You are the ones creating pages and linking to pages. The final ordering of the results is decided by our algorithms using the contributions of the greater Internet community, not manually by us.” Singhal states the question he hears most is “Does Google manually edit results?” And his answer is a resounding no.
While the post, found at http://googleblog.blogspot.com/2008/07/introduction-to-google-ranking.html, deals more with Google’s internal philosophy than what internet marketers can do to improve their page rankings, Singhal promises a future post that will discuss Google technologies and show examples of state-of-the-art ranking techniques. Stay tuned!
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