Dealer Communications announces an engaging session on the power of the newest mass media today at the 5th Digital Dealer Conference & Exposition in Grapevine, Texas on October 6-8, 2008.
The mobile phone has quickly emerged as the most powerful media format for reaching consumers, surpassing both TV and the Internet. The paid adoption of text messaging and use of the mobile web presents auto dealers with a unique opportunity to connect with in-market buyers any time and anywhere to display their showrooms, inventory and promotions.
This session will discuss the US consumer mobile phone landscape, emerging mobile advertising trends and how dealers can take advantage of the mobile web to create highly effective advertising and promotional campaigns. In addition, we’ll discuss mobile marketing best practices and explore tactics that dealers can use on a daily basis to engage the on-the-go car buyer, increase consumer leads and sales.
Rich Abronson is the co-founder and vice president of Products and Marketing for Gumiyo, Inc., provider of the Gumiyo Mobile Marketplace platform. In addition to developing mobile marketing tools and refining the user-experience for the Gumiyo application, Abronson interfaces with auto dealers on a daily basis by helping them to understand mobile advertising strategies and implement them in the marketplace.
This is just one invaluable session available at the 5th Digital Dealer Conference & Exposition in Grapevine, Texas on October 6-8, 2008.
www.DigitalDealerConference.com
Don't wait to register...the last four Digital Dealer Conference & Expositions SOLD OUT!
