Maximize Your Performance at the 2009 Synergy Sessions
We all know bringing in auto sales can be challenging right now, but we don’t hear much about the silver lining. That is, we have marketing tools available to us now that earlier generations could only dream about. Technology, software, targeted marketing, social media, and the Internet have forever changed the game. We just need the desire, passion and knowledge to act on implementing and leveraging these initiatives. Get More Information on the Synergy Sessions Website.
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Sean V. Bradley Speaking at Synergy Session in Atlanta
 With a strong focus on sales and technology at the upcoming Synergy Sessions Event, Sean V. Bradley will be speaking about Video Search Engine Optimization, utilizing free resources available to dealers, and will be conducting a special FranklinCovey workshop on Wednesday after the regular sessions conclude. This day will focus on leadership, time management skills, and tips to help you prioritize your business and personal life. If you haven't registered yet, visit the Synergy Sessions website and lock in your seat for this great event.
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So You have an Internet Marketing Budget. Now what?
The state of the economy and the car business in general has changed the rules about how we spend money. Dealerships are closing, advertising is being pulled back, and inventories are being reduced. The only thing that seems to be increasing (or being created for the first time) is Internet marketing budgets. Dealerships are starting to realize that they get more “bang for their buck” through Internet marketing. They are cutting into their television and radio budgets and redirecting the funds towards driving Internet leads. Many GMs and ISMs are being asked to find the best ways to spend the money online. With dozens of options available, how does a dealer know that they are getting the most out of their dollars spent?
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Traditional Marketing Channels are Dead!
 You know you have to promote and advertise your dealership, but where do you put your money? The article above spoke about some of your options, and in this video Sean V. Bradley shares some of his thoughts on where you should be putting your marketing focus. Audiences are moving online and your dealership needs to follow your prospects.
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Free Marketing Tools for Dealers
 Car Dealerships utilize FREE websites like Flickr.com to CRUSH the competition! Confused? No worries, so are most dealerships. This article talks about FREE and NEARLY FREE ways to leverage resources that will pay BIG dividends for your dealership. How many of you have heard of Flickr.com? Ok, How many of you utilize Flickr for your dealership? If you aren’t utilizing Flickr, you are seriously NOT maximizing FREE resources for your dealership. Just like YouTube allows users to upload videos, Flickr users upload photos and images.
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10 Ways To Make Your Website Work Harder For You
 When comes to your company’s internet solution, be bold! Leave the wimpy stuff for your competitors. Let’s face it, your website is your #1 marketing tool. It says more about you than any newspaper ad, radio spot or TV commercial ever could. And it has the capability to reach a much broader audience than any other medium before. Add to that the facts that unlike traditional marketing tools, such as the aforementioned, everything on your website is 100% trackable, can garner the highest closing ratios and can result in sales with higher profits. Why wouldn’t you do everything you could to make your website the most powerful tool in your sales arsenal?
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How Well Do You Know Your Numbers?
 This is part of our "Back to basics with Rick" feature and this month Rick looks at web stats. Rick says, "Every day I speak with dealers and internet managers who do not know their web site traffic numbers. With 80% who are consumed with day to day operations, the underlying problem becomes finding the time to identify the most important web site metrics from web analytics and traffic reports."
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Thanks for Reading our Newsletter
 We would like to thank the many readers of our debut newsletter who reached out to us to share their appreciation for the information, tips and advice we shared in that issue. Every month, our goal is to provide actionable material that can assist you in growing your business, selling more vehicles, and becoming a marketing and sales ninja in the auto retailing arena.
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ARCHIVE
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Issue 1
July 14, 2009
Vol. 1
Issue 1
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