We all know auto sales are down right now, but we don’t hear much about the silver lining. That is, we have marketing tools available to us now that earlier generations could only dream about. Technology, software, targeted marketing, social media, and the Internet have forever changed the game. We just need the desire, passion and knowledge to act on implementing and leveraging these initiatives.

 

The upcoming Synergy Sessions Training Event in Atlanta will show you how to make the most of these opportunities and resources, and help your dealership increase your profits and transaction volume. This event will be held Oct. 5 through 7 and our main theme is “Restructure to Maximize Performance.” We are packing this event with two days of strategic information including a list of FREE resources you can leverage to advance your marketing agenda. Presented by AutoSuccess Magazine, Dealer Synergy and Dealer Marketing Magazine, this Synergy Session will offer workshops and allow you to get the blueprints to success — effective leadership and philosophies, building the right team, taking advantage of free resources, organizing your time and utilizing the latest technologies.

 

As a bonus there is an optional third day session, devoted solely to the works and ideas of FranklinCovey. That day will focus on ideas such as leadership, time management and organization. All work and no play isn’t fun so we offer all of our attendees an invitation to a special VIP networking event at this year’s Session on the first night. We know your time is valuable, so unlike some workshops, there will only be world-class expert speakers there to share unique ideas with you in every session.

 

One of these speakers will be John Ferber, the founder and former CEO of Advertising.com, the world’s largest digital marketing company. Our speakers and presenters are there to give you the knowledge you need (and your competitors won’t have) to thrive in any selling situation. The 2009 Synergy Sessions is sponsored by FranklinCovey, Royal Administration, CarsDirect, CarFolks, vAuto, TKCarsites and Kelley Blue Book — companies committed to your success. For more information or to sign up for this event, visit synergysessions.com, or call 888.815.4417.