DCH Auto Group announced today the kick-off of a new advertising and marketing campaign, together with the launch of a redesigned corporate Web site www.DCHAuto.com. With headquarters in South Amboy, New Jersey, DCH Auto Group owns and operates a wide array of car dealerships -- including Acura, Audi, BMW, Chrysler, Dodge, Honda, Jeep, Lexus, Nissan, Scion, and Toyota -- in Southern California, Connecticut, New Jersey and New York. The new advertising and marketing campaign encourages consumers to do something they have never done before, test drive the dealer before they test drive the car.
"Everyone at DCH Auto Group's dealerships has gone a long way to meet and answer consumer concerns," said Shau-wai Lam, Chairman of DCH Auto Group. "On a corporate level, we want to go a step further, and build awareness of the fact that DCH dealerships do things differently and that consumers should take a look at our dealerships before going anywhere else."
The concept and creative elements for the advertising and marketing campaign were designed by Brooklyn, New York based advertising agency The Joey Company. Utilizing straightforward messages that play off the keys on a computer keyboard, the "Test Drive The Dealer" campaign showcases the automobile retailers' commitment to create more than sales and service encounters, but to create enduring relationships that fulfill consumers' current and future automotive needs.
The campaign invites viewers to:
-- "SHIFT...priorities to yours."
-- "ESCAPE...the hassle."
-- "CONTROL...the entire process."
-- "DELETE...everything you thought before."
-- "END...the search here."
Each message closes by inviting customers to go to the new Web site and begin their search for a DCH dealership in New Jersey, New York, Connecticut or California.
The revamped site was designed by Single Throw Internet Marketing company, located in Wall, New Jersey, and is a robust online destination for auto sales and service consumers, with rich content and features that explore everything DCH Auto Group has to offer its customers.
