"For the last 10 years or so, dealers have been building their online presence through their Web sites to market to consumers sitting at home in front of their computers," said Trey Hiers, vice president of Corporate Marketing for Reynolds. "Now, as new mobile devices emerge that allow consumers to browse the Internet on their phone, consumers also will expect dealers to have mobile-friendly Web sites. We've introduced this innovative tool for mobile marketing to help dealers offer content rich, mobile-friendly Web sites and provide another way for dealers to connect with consumers on their time and in their preferred form of communication."

According to the announcement, dealers can choose from a number of options within Reynolds Web Solutions' mobile marketing solution:

-- Short Code Marketing enables dealerships to establish marketing
campaigns that invite consumers to send text messages to the
dealership to receive more information about a specific product or
service.
-- Mobile Re-direct presents consumers using a "smartphone" with a
mobile-friendly rendering of the dealership's Web site on their phone.

-- Send-2-Mobile enables consumers to receive on their mobile phones
specific vehicle information directly from inventory listings on the
dealership's Web site.

With the mobile marketing solution, dealerships will be able to quickly and easily integrate mobile marketing campaigns into advertisements and promotions they may already be doing, Reynolds added. As consumers request information from the dealership via the mobile solution, dealership personnel can receive instant alerts. Sales leads from mobile devices also can be integrated into the dealership's customer relationship management (CRM) tool.

Reynolds Web Solutions mobile marketing solution is powered by Gumiyo's mobile marketing platform.

"We're pleased that Reynolds Web Solutions has chosen the Gumiyo platform as the foundation for their mobile solution for dealerships," said Shuki Lehavi, president of Gumiyo. "Together, we can offer dealerships a way to easily extend their business into the mobile space, which can enhance and improve consumers' mobile experience with the dealer's business and lead to more sales."

Representatives from Reynolds Web Solutions demonstrated Reynolds' mobile marketing solutions at the Digital Dealer Conference scheduled for Nov. 1-3 in Nashville, Tenn.