November 4, 2009
Chrysler plans three new Dodge vehicles, considers pickup
Chrysler Group LLC plans to introduce three new Dodge vehicles and is considering building a midsize pickup truck as it looks to rejuvenate its product portfolio and attract customers, The Wall Street Journal reports. The details are the first to emerge from Wednesday's five-year business-plan meeting at Chrysler's headquarters in Auburn Hills, Mich. Chief executive Sergio Marchionne intends to spell out how Chrysler will drive sales under his leadership. Marchionne, chief executive of Fiat SpA, took over Chrysler in June after the company filed for bankruptcy protection. "All expectations both internally and externally will be met," Marchionne said before the start of the six-hour press conference Wednesday. More than 300 people are attending the event. Chrysler Chairman C. Robert Kidder said there is no more "business as usual." "After five months and several board meetings, the board's confidence that Chrysler will re-emerge as a strong competitor" is stronger than ever, Kidder said.The Dodge cars will include an all-new compact model along with a subcompact hatchback and a midsize sedan. These cars will be introduced in 2012 and 2013.
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