The Armor All/STP Products Company has signed exclusive licensing agreements for the introduction of Armor All branded car vacuums, modular floor tiles, and a line of auto body and fiberglass repair products. The licensing agreements were developed and negotiated by Los Angeles-based new business development consultancy Brand Sense Partners, LLC (BSP), and will broaden car care solutions available to consumers under the ARMOR ALL brand.
"The addition of these new Armor All branded lines to the already wide-ranging family of automotive care products available under the ARMOR ALL brand supports Armor All's position as the leading brand in car care for both the inside and outside of the vehicle," said Steve Silberblatt, vice president of new business development & licensing for Armor All's parent, The Clorox Company. "Auto enthusiasts will now have access to an even wider range of ARMOR ALL branded products to keep their cars, and the spaces in which their cars are garaged, clean, protected and looking like new."
Cleva North America, a leading worldwide manufacturer of wet dry vacuum cleaners, accessories and outdoor power equipment, will introduce the Armor All branded Utility Vac, a 2.5 gallon wet/dry vacuum with a six-amp, two-peak motor and features on-board accessory storage, a blower function and an automatic shut-off to prevent overflow. Specifically designed for automotive care, the vacuum comes complete with a detail accessory kit including a six-foot hose, reusable cloth filter and foam sleeve, round dusting brush, crevice tool, deluxe car nozzle and a storage pouch. Cleva's Armor All branded Utility Vac has a MSRP of $39.99 and will be available at retail beginning in the fall of 2008.
New commercial-grade Armor All branded interlocking Floor Tiles by Forma Floor, manufacturer of professional grade flooring tiles for the racing industry, will also be offered by Forma Floor.
