IntelliChoice.com, provider of automotive cost and value analysis and part of Source Interlink Media, announced the winners of its 11th annual ranking of Certified Pre-Owned (CPO) manufacturer-sponsored programs. For the third straight year, Volvo took the top ranking among Luxury manufacturers, while Volkswagen and Mini are tied for the second year for the best Non-Luxury programs.
Volkswagen Jetta TDI
The biggest mover this year is Kia, which broke into the top five Non-Luxury programs for the first time ever, based on a dramatic jump in its Brand Value score. GM also holds steady with three of its brands in the top five overall best Luxury programs: Saab (2), Cadillac (3) and Hummer (5).
“Volvo, Mini, and Volkswagen continue to dominate the rankings with a focus on consistency and quality in their programs,” said Eric Andersen, senior analyst, Intellichoice.com. “We are very impressed with the improvement Kia has made with a relatively new program. Kia now joins Hyundai in the top five Non-Luxury programs and demonstrates a strong and aggressive push from the Korean manufacturers to strengthen their brands in the U.S.”
Andersen continued “While the CPO market has seen both gainers and losers over the past twelve months, CPOs are showing slower sales declines versus new car sales. GM brands represent 24 percent of all CPOs sold in the US – and the rankings show they take the CPO programs seriously. These programs allow buyers looking for value to buy a great car without taking the hit on depreciation from day one.”
IntelliChoice.com 2010 CPO Winners
IntelliChoice.com investigates and analyzes 32 manufacturer programs. Certified Pre-Owned Vehicles (CPOs) are cars, trucks and sport utility vehicles that have come off lease or have been resold to dealers, and have been thoroughly inspected prior to sale. IntelliChoice.com's Best Certified Pre-Owned Awards are presented in two major classes: Luxury and Non-Luxury. The following breaks out the top vehicles in each category and the three most important sub-categories:
Luxury Brand:
- Overall Winner: Volvo
- Best Warranty: Porsche
- 100% Inspection Score: Audi, Infiniti, Jaguar, Land Rover, Lincoln, Mercedes-Benz, and Volvo
- Strongest Brand Value: Saab
Ranking:
Manufacturer Ranking
Volvo 1
Saab 2
Cadillac 3
Jaguar 4
Hummer 5 Tie
Audi 5 Tie
Lincoln 5 Tie
Non-Luxury Brand
- Overall Winner: MINI and Volkswagen (Tie)
- Best Warranty: MINI
- 100% Inspection Score: Ford, Mercury, Nissan, and Suzuki
- Strongest Brand Quality: General Motors and Honda (Tie)
Ranking:
Manufacturer Ranking
MINI 1 Tie
Volkswagen 1 Tie
Hyundai 3
Honda 4
Kia 5
"CPO programs rely on inventory. The recent decline in the market has provided a flood of choice. Many manufacturers are offering incentives on CPOs and that is making a big difference for the consumer," said Andersen.
Methodology
IntelliChoice.com initiated its Certified Pre-Owned awards program 10 ten years ago to address the significant growth of the CPO offering and consumer demand for comprehensive analysis. Programs are rated on a set of eight criteria that consumers identify as having the most value:
- Extended manufacturer warranties
- Title verification
- Certification inspection process
- Roadside assistance - special financing
- Return exchange policies
- Program/dealer compliance
- Brand value