Online auction company OPENLANE, Inc. (formerly ATC-Onlane)announced that Mercedes-Benz Financial in Canada will offer its off-lease vehicles to all dealers throughout Canada via OPENLANE’s Onlane open auction site. Any vehicles that are not sold through Mercedes-Benz Financial’s private label online remarketing program called DPP+ will be accessible to all Canadian dealers that are registered on Onlane.
“We have had great success remarketing our luxury brand vehicles online by leveraging the technology and expertise offered to us by OPENLANE,” said Jim Dalgleish, Remarketing Manager, Mercedes-Benz Financial in Canada. “Having our off-lease vehicles available through both our own DPP+ program, and OPENLANE’s online auction, significantly expands our reach to dealers across the country. Furthermore, we are excited to now offer Canadian automotive dealers access to our vehicles through an open marketplace.”
“Mercedes-Benz is known worldwide for delivering high-performing, luxurious and stylish vehicles, and these premium cars are constantly sought after from a wide variety of dealers nationwide,” said Clive Kinross, executive vice president of OPENLANE, Inc. and president of the company’s Canadian operations.
“Expanding our relationship with Mercedes-Benz Financial to offer its vehicles on OPENLANE will give dealers across Canada the opportunity to procure inventory that is in high demand by consumers. At the same time, Mercedes-Benz Financial will benefit from the efficiency that only an open, online marketplace can bring, especially when compared to the significant time and costs associated with using physical auctions.”
