Dealers get creative as Big 3 drama plays out
General Motors Corp. dealer Bill Shotwell tried something new last month at the North Carolina State Fair, The Detroit News reports. Just past the vendors selling deep-fried Snickers bars, wedged between the Kiddieland Fun Park and the livestock exhibit, he created a mini-showroom with a full line of Saturn models. The Raleigh dealer thought the novel approach might snag some customers. About 5,000 people an hour filed past the Sky sports car. Shotwell said."The common phrase from people was 'That's a Saturn?'" He may have changed some perceptions about Saturn, but it takes more than creative marketing to turn admirers into buyers these days. Shotwell hasn't been able to make his 100-vehicles-a-month sales target.
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