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    <title>DataDirect</title>
    <link>http://www.imakenews.com/datadirect/</link>
    <lastBuildDate>Fri, 15 Aug 2008 16:55:29 EDT</lastBuildDate>
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    <copyright /><item><title>Executive Perspective - Why You Need to Know About JDBC 4.0</title><imn:subTitle>John Goodson, VP &amp; GM of DataDirect Technologies Shares His Thoughts </imn:subTitle><category>Featured Article</category><pubDate>Mon, 04 Aug 2008 00:00:00 EDT</pubDate><description>&lt;FONT face=Verdana&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"&gt;&lt;I style="mso-bidi-font-style: normal"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Arial"&gt;&lt;IMG height=136 alt="John Goodson" hspace=0 src="http://www.imakenews.com/datadirect/JohnGoodsonKey_blast.jpg" width=123 align=left border=0&gt;For more than 10 years, John Goodson has worked closely with Sun and Microsoft on the development and evolution of database connectivity standards including J2EE, JDBC, .NET, ODBC, and &lt;?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /&gt;&lt;st1:City w:st="on"&gt;&lt;st1:place w:st="on"&gt;ADO&lt;/st1:place&gt;&lt;/st1:City&gt;. His active memberships in various standards committees, including the JDBC Expert Group, have helped Goodson's team develop the most technically advanced data connectivity technologies.&lt;BR&gt;&lt;/SPAN&gt;&lt;/I&gt;&lt;I style="mso-bidi-font-style: normal"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana"&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/I&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"&gt;&lt;SPAN style="FONT-SIZE: 8pt; COLOR: black; FONT-FAMILY: Verdana"&gt;&lt;BR&gt;Why should you care about JDBC 4.0?&lt;BR&gt;&lt;BR&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"&gt;&lt;SPAN style="FONT-SIZE: 8pt; COLOR: black; FONT-FAMILY: Verdana"&gt;If the performance of your Java applications is a concern, or if your applications need to work with XML data, or you simply want to make your life easier, then you'll want to know about the important new features in JDBC 4.0&amp;mdash;and of course use a driver that fully complies with the specification.&lt;BR&gt;&lt;BR&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"&gt;&lt;SPAN style="FONT-SIZE: 8pt; COLOR: black; FONT-FAMILY: Verdana"&gt;In short, JDBC 4.0 represents a significant advance in the standard, containing many important new &lt;/SPAN&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana"&gt;features such as improved XML support for databases, more control over connection and statement pooling for high-end application performance and scalability, and many features that make it easier for developers to write JDBC applications, including far more efficient debugging of SQLExceptions&lt;SPAN style="COLOR: black"&gt;. &lt;BR&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"&gt;&lt;SPAN style="FONT-SIZE: 8pt; COLOR: black; FONT-FAMILY: Verdana"&gt;&lt;BR&gt;These features are described in more detail in the full article, along with links for downloading the specification and more. &lt;A href="http://www.imakenews.com/datadirect/e_article001167127.cfm?x=0,0" target=_blank&gt;Full Story&lt;/A&gt;.&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/FONT&gt;</description><link>http://www.imakenews.com/datadirect/e_article001167127.cfm</link><guid>http://www.imakenews.com/datadirect/e_article001167127.cfm</guid></item><item><title>Product of the Month: DataDirect Connect for JDBC, Release 4.0</title><imn:subTitle>New Release Fully Complies with JDBC 4.0 Specification, Provides Robust Application Failover </imn:subTitle><category>Featured Article</category><pubDate>Mon, 04 Aug 2008 00:00:00 EDT</pubDate><description>&lt;DIV&gt;
&lt;P class=BodyCopy style="MARGIN: 6pt 1.45pt 0pt 0in; LINE-HEIGHT: normal"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana"&gt;Release 4.0 of DataDirect's industry leading suite of JDBC drivers, which is scheduled to be released at the beginning of September,&amp;nbsp;fully supports the JDBC 4.0 specification as described in the feature article in this newsletter.&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=BodyCopy style="MARGIN: 6pt 1.45pt 0pt 0in; LINE-HEIGHT: normal"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana"&gt;JDBC 4.0 is a significant advance in the standard, providing many important new features such as robust support for the SQL 2003 XML data type, more control over connection and statement pooling for high-end application performance and scalability, and many features that make it easier for developers to write JDBC applications, including far more efficient debugging of SQLExceptions.&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=BodyCopy style="MARGIN: 6pt 1.45pt 0pt 0in; LINE-HEIGHT: normal"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana"&gt;In addition, Release 4.0 of the DataDirect JDBC drivers offers flexible application failover options for responding to system failures that will improve application uptime. &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=BodyCopy style="MARGIN: 6pt 1.45pt 0pt 0in; LINE-HEIGHT: normal"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana"&gt;Check our website in September&amp;nbsp;to learn more and to download the new release. &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&amp;nbsp;&lt;BR&gt;&lt;/DIV&gt;</description><link>http://www.imakenews.com/datadirect/e_article001167201.cfm</link><guid>http://www.imakenews.com/datadirect/e_article001167201.cfm</guid></item><item><title>Case Study:  Embedding DataDirect ODBC Drivers Opens Up the Market for Perceptive Software</title><category>Featured Article</category><pubDate>Mon, 04 Aug 2008 00:00:00 EDT</pubDate><description>&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; COLOR: #333333; FONT-FAMILY: Verdana; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold"&gt;&lt;BR&gt;&lt;BR&gt;Embedding DataDirect Connect &lt;FONT size=-2&gt;&lt;EM&gt;for&lt;/EM&gt; ODBC&lt;/FONT&gt; in its ImageNow software overcame a major sales obstacle for Perceptive Software - the ability to integrate with existing software solutions and databases. Perceptive Software can now offer its solutions across a multitude of&amp;nbsp;database platforms and versions, making them attractive to a much wider market.&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; COLOR: #333333; FONT-FAMILY: Verdana; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold"&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma"&gt;
&lt;P&gt;"Without question, the cross-platform capabilities and ease of support have contributed to Perceptive's success. Our product's acceptance in the industry has been phenomenal." &lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2555954%2C0" target=_blank&gt;Full Story&lt;/A&gt;.&lt;BR style="CLEAR: both"&gt;&lt;/SPAN&gt;&lt;/P&gt;</description><link>http://www.imakenews.com/datadirect/e_article001167205.cfm</link><guid>http://www.imakenews.com/datadirect/e_article001167205.cfm</guid></item><item><title>Financial Services Firm Realizes 150% ROI with DataDirect Shadow Mainframe Integration Technology: A Case Study by Nucleus Research</title><category /><pubDate>Mon, 04 Aug 2008 00:00:00 EDT</pubDate><description>&lt;P&gt;A global financial services firm deployed DataDirect Shadow and its mainframe Web services technology at the early stages of its service-oriented architecture (SOA) adoption. This strategy enabled them to leverage existing mainframe assets while increasing developer productivity and the ability to deliver new applications to customers. The firm realized a 150% return on investment and a payback within 11 months. &lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2533806%2C0" target=_blank&gt;Full Story&lt;/A&gt;.&lt;/P&gt;</description><link>http://www.imakenews.com/datadirect/e_article001167216.cfm</link><guid>http://www.imakenews.com/datadirect/e_article001167216.cfm</guid></item><item><title>Got the Latest Release? </title><category>Product Overview</category><pubDate>Mon, 04 Aug 2008 00:00:00 EDT</pubDate><description>&lt;FONT face=Verdana&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;BR&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2407008%2C0" &lt;I Connect &amp;gt;DataDirect&gt;DataDirect Connect &lt;EM&gt;for&lt;/EM&gt;&lt;/I&gt; ODBC, Release 5.3, Service Pack 2&lt;/A&gt; (June 2008)&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2533791%2C0"&gt;DataDirect Connect64 &lt;I style="mso-bidi-font-style: normal"&gt;for&lt;/I&gt; ODBC, Release 5.3, Service Pack 2&lt;/A&gt; (June 2008)&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2533792%2C0"&gt;DataDirect Connect XE &lt;I style="mso-bidi-font-style: normal"&gt;for&lt;/I&gt; ODBC, Release 5.3, Service Pack 2&lt;/A&gt; (for the Teradata database) (June 2008)&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2533793%2C0"&gt;DataDirect Connect64 XE &lt;I style="mso-bidi-font-style: normal"&gt;for&lt;/I&gt; ODBC, Release 5.3, Service Pack 2&lt;/A&gt; (for the Teradata database) (June 2008) &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;BR&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2407009%2C0"&gt;DataDirect Connect &lt;I&gt;for&lt;/I&gt; JDBC, Release 3.7, Service Pack 1&lt;/A&gt; (Sept 2007) (Release 4.0 available end of August 2008)&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;BR&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2140360%2C0"&gt;DataDirect Connect &lt;I&gt;for&lt;/I&gt; ADO.NET, Release 3.1, Service Pack 2&lt;/A&gt; (Oct 2007)&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;BR&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2407006%2C0"&gt;DataDirect&amp;nbsp;OpenAccess&amp;nbsp;SDK, Release 6.0&lt;/A&gt; (May 2008)&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;BR&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2407011%2C0"&gt;DataDirect SequeLink, Release 6.0&lt;/A&gt; (April 2008) &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2533794%2C0"&gt;DataDirect Data Integration Suite&lt;/A&gt; (New Product - Bundles DataDirect XQuery, DataDirect XML Converters, and Stylus Studio) (June 2008)&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;BR&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2407012%2C0" target=_blank&gt;DataDirect XQuery&lt;/A&gt;, Release 3.1 (December 2007) &lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;BR&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2407013%2C0" target=_blank&gt;DataDirect XML Converters&lt;/A&gt;, Release 3.2 (May 2008)&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; COLOR: black; FONT-FAMILY: Verdana"&gt;&lt;A title=http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2533795%2C0 href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2533795%2C0"&gt;Stylus Studio 2008 XML Release 2&lt;/A&gt; (May 2008)&lt;/SPAN&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana; mso-bidi-font-family: 'Courier New'"&gt;&lt;BR&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2094756%2C0"&gt;DataDirect Shadow V7.1.2&lt;/A&gt; (April 2008)&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; COLOR: #333333; FONT-FAMILY: Verdana"&gt;&lt;A title=http://www.imakenews.com/eletra/go.cfm?z=datadirect%2C267480%2Cb9Db8kPV%2C2407014%2CbcQ1jlS href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2407014%2C0" target=_blank&gt;&lt;BR&gt;Upgrade Now&lt;/A&gt;.&lt;BR&gt;&lt;BR&gt;All products can also be &lt;A title=http://www.imakenews.com/eletra/go.cfm?z=datadirect%2C267480%2Cb9Db8kPV%2C2149262%2CbcQ1jlS href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2149262%2C0"&gt;downloaded for a 15-day trial&lt;/A&gt;.&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&lt;/FONT&gt;&lt;/P&gt;</description><link>http://www.imakenews.com/datadirect/e_article001167233.cfm</link><guid>http://www.imakenews.com/datadirect/e_article001167233.cfm</guid></item><item><title>Upcoming Webinar: Bridging the Gap between EDI, Proprietary Formats and XML</title><category>Product Overview</category><pubDate>Thu, 14 Aug 2008 00:00:00 EDT</pubDate><description>&lt;P class=center style="MARGIN: auto 0in" align=center&gt;&lt;STRONG&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: Verdana"&gt;Mark Your Calendar!&lt;/FONT&gt;&lt;/STRONG&gt;&lt;B&gt;&lt;BR&gt;&lt;STRONG&gt;Wednesday, August 20, 2008 at 11 AM EST&lt;/STRONG&gt;&lt;BR&gt;&lt;STRONG&gt;&lt;A title="Register Now!" href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2558839%2C0" target=_blank&gt;&lt;FONT color=#005295&gt;- Register Now -&lt;/FONT&gt;&lt;/A&gt;&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/B&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/P&gt;
&lt;P&gt;Dr. Carlo Innocenti explores how to bridge the gap between EDI, proprietary formats, and XML. This webinar covers:&lt;o:p&gt;&lt;/o:p&gt;&lt;/P&gt;
&lt;UL type=disc&gt;
&lt;LI class=MsoNormal style="MARGIN: 0in 0in 0pt; COLOR: black; LINE-HEIGHT: 10.5pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in"&gt;&lt;STRONG&gt;Extracting data from EDI and proprietary files&lt;/STRONG&gt;&lt;BR&gt;Manipulate an EDI file or proprietary files as simple XML documents, and extract information from them &lt;o:p&gt;&lt;/o:p&gt;
&lt;LI class=MsoNormal style="MARGIN: 0in 0in 0pt; COLOR: black; LINE-HEIGHT: 10.5pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in"&gt;&lt;STRONG&gt;Aggregating EDI messages and different data sources&lt;/STRONG&gt;&lt;BR&gt;Merge incoming EDI messages with a variety of different data sources (relational databases, XML files, Web services), and generate a document consistent with a predefined XML Schema &lt;o:p&gt;&lt;/o:p&gt;
&lt;LI class=MsoNormal style="MARGIN: 0in 0in 0pt; COLOR: black; LINE-HEIGHT: 10.5pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in"&gt;&lt;STRONG&gt;Create EDI messages using data from different data sources&lt;/STRONG&gt;&lt;BR&gt;Extract data from a variety of data sources (relational databases, XML files, Web services), and generate an EDI document consistent with a specific version/sub-version of the EDI specifications you need to use &lt;o:p&gt;&lt;/o:p&gt;
&lt;LI class=MsoNormal style="MARGIN: 0in 0in 0pt; COLOR: black; LINE-HEIGHT: 10.5pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in"&gt;&lt;STRONG&gt;Convert an EDI message in a different flat file format and vice-versa&lt;/STRONG&gt;&lt;BR&gt;Process an incoming EDI message and send a Comma Separated Value format to your business partner. Receive a fixed-width proprietary format and send an EDI message back&lt;/LI&gt;&lt;/UL&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt; COLOR: black; LINE-HEIGHT: 10.5pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in"&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2558840%2C0" target=_blank&gt;Register now&lt;/A&gt;.&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt; COLOR: black; LINE-HEIGHT: 10.5pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in"&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;</description><link>http://www.imakenews.com/datadirect/e_article001176597.cfm</link><guid>http://www.imakenews.com/datadirect/e_article001176597.cfm</guid></item><item><title>Must-Read Industry Articles</title><category>News</category><pubDate>Tue, 05 Aug 2008 00:00:00 EDT</pubDate><description>&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; COLOR: #333333; FONT-FAMILY: Verdana"&gt;SOA World: &lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2533803%2C0"&gt;Best Practices for SOA:&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;Building a Data Services Layer&lt;/A&gt; - by &lt;?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /&gt;&lt;st1:PersonName w:st="on"&gt;John Goodson&lt;/st1:PersonName&gt;, VP &amp;amp; GM of DataDirect Technologies and Jason Bloomberg of ZapThink&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; COLOR: #333333; FONT-FAMILY: Verdana"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 8pt; COLOR: #333333; FONT-FAMILY: Verdana"&gt;Systems Management News: &lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2533804%2C0"&gt;The End of IT Project Management as We Know IT&lt;/A&gt; - &lt;st1:PersonName w:st="on"&gt;Mark Troester&lt;/st1:PersonName&gt;, Direct of Product Marketing at DataDirect Technologies contributes to this industry discussion&lt;BR&gt;&lt;BR&gt;&lt;/SPAN&gt;&lt;SPAN style="FONT-WEIGHT: normal; FONT-SIZE: 8pt; COLOR: #333333; mso-bidi-font-weight: bold"&gt;&lt;FONT face=Verdana&gt;SD Times: &lt;/FONT&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2533805%2C0"&gt;&lt;FONT face=Verdana&gt;SD Times 100&lt;/FONT&gt;&lt;/A&gt;&lt;/SPAN&gt;&lt;FONT face=Verdana&gt;&lt;SPAN style="FONT-SIZE: 8pt; COLOR: #333333"&gt; - &lt;/SPAN&gt;&lt;SPAN style="FONT-WEIGHT: normal; FONT-SIZE: 8pt; COLOR: windowtext; mso-bidi-font-weight: bold; mso-font-kerning: 18.0pt"&gt;For the 2&lt;SUP&gt;nd&lt;/SUP&gt; consecutive year, SD Times recognizes DataDirect Technologies for its innovation, thought leadership and agenda setting&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/P&gt;</description><link>http://www.imakenews.com/datadirect/e_article001167776.cfm</link><guid>http://www.imakenews.com/datadirect/e_article001167776.cfm</guid></item><item><title>Data Services World Keynote Presentation: View the Video Now</title><category>Product Overview</category><pubDate>Thu, 14 Aug 2008 00:00:00 EDT</pubDate><description>&lt;P&gt;&lt;SPAN style="FONT-SIZE: 8pt; FONT-FAMILY: 'Verdana'"&gt;Did you miss&amp;nbsp;Data Services World in June? We don't want you to miss out. &lt;BR&gt;&lt;BR&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2555959%2C0" target=""&gt;Watch John Goodson's keynote, "Frontiers in Data Access:&amp;nbsp; The Coming Wave in Data Services&lt;/A&gt;&lt;/P&gt;
&lt;P class=MsoNormal&gt;John Goodson, VP and General Manager of&amp;nbsp;DataDirect Technologies delivered this keynote address at the first ever Data Services World in June in New York City&amp;nbsp;(co-located with SOA World). Here's&amp;nbsp;a descripton of the presentation:&amp;nbsp;&lt;/P&gt;
&lt;P&gt;As SOA rapidly becomes the standard for enterprise architectures, the need for robust technologies for data access and data integration has become more critical than ever before. Due to the vital role that data plays both in business and systems operations, database architectures, information specialists, data integration experts, and anyone responsible for data persistence in an organization are increasingly being called upon to contribute to their organization's SOA initiatives - whether or not this was intended at the onset. In this presentation, we will review the technologies, best practices, and patterns that are shaping the way we utilize enterprise data.&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;BR&gt;&lt;BR&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2555959%2C0" target=_blank&gt;Watch the video now&lt;/A&gt;.&lt;BR&gt;&lt;BR&gt;P.S. Want to be data services savvy? Be sure to &lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2558904%2C0" target=_blank&gt;register for the next Data Services World&lt;/A&gt;, sponsored by DataDirect Technologies and co-located with SOA World West 2008, November 19-21 in San Jose, CA.&amp;nbsp;&lt;FONT size=1&gt;&lt;FONT face=verdana,arial&gt;&lt;FONT face=verdana color=#333333&gt;&lt;SPAN id=article_synopsis&gt;&lt;FONT face=verdana&gt; &lt;/FONT&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;</description><link>http://www.imakenews.com/datadirect/e_article001176630.cfm</link><guid>http://www.imakenews.com/datadirect/e_article001176630.cfm</guid></item><item><title>Bloggers</title><category>Contacts</category><pubDate>Mon, 04 Aug 2008 00:00:00 EDT</pubDate><description>&lt;P align=center&gt;&lt;FONT size=1&gt;&lt;STRONG&gt;&lt;FONT face=Verdana&gt;dotNet Connection Blog&lt;/FONT&gt;&lt;/STRONG&gt; 
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&lt;TD&gt;&lt;FONT face=Verdana size=1&gt;"Heterogeneous Data Access in .NET" - Part 1 of a series from Mike Frost, guest blogger on Jonathan Bruce's dotNET Connection blog.&lt;BR&gt;&lt;/FONT&gt;&lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2147931%2C0"&gt;&lt;FONT face=Verdana size=1&gt;Read on&lt;/FONT&gt;&lt;/A&gt;&lt;FONT face=Verdana size=1&gt;.&lt;/SPAN&gt;&lt;BR&gt;&lt;/FONT&gt;&lt;/TD&gt;
&lt;TD&gt;&lt;FONT face=Verdana size=1&gt;&lt;IMG height=72 alt="Mike Frost" hspace=0 src="http://www.imakenews.com/datadirect/mike-headshot-noteeth.gif" width=64 align=left border=0&gt;&lt;/FONT&gt;&lt;/TD&gt;&lt;/TR&gt;
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&lt;TD&gt;&lt;/FONT&gt;&lt;/TD&gt;&lt;/TR&gt;&lt;/TBODY&gt;&lt;/TABLE&gt;&lt;/FONT&gt;&lt;/P&gt;</description><link>http://www.imakenews.com/datadirect/e_article001167234.cfm</link><guid>http://www.imakenews.com/datadirect/e_article001167234.cfm</guid></item><item><title>Tech Tips</title><category>Tech Tips</category><pubDate>Tue, 05 Aug 2008 00:00:00 EDT</pubDate><description>Tip #1 - &lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2533799%2C0" target=_blank&gt;Importing DataDirect XQuery libaries into an Oracle database&lt;/A&gt; &lt;BR&gt;&lt;BR&gt;Tip #2 - &lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2533800%2C0" target=_blank&gt;How to execute a stored procedure through Oracle Heterogeneous Services using PL/SQL&lt;/A&gt; &lt;BR&gt;&lt;BR&gt;Tip #3 - &lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2533801%2C0" target=_blank&gt;How to configure your environment with Oracle and Unicode&lt;/A&gt;&lt;BR&gt;&lt;BR&gt;Tip #4 - &lt;A href="http://www.imakenews.com/eletra/gor.cfm?z=datadirect%2C285004%2C0%2C2533802%2C0" target=""&gt;Using Streaming Objects as Inputs to CLOB and BLOB columns in an Oracle database (sample code)&lt;/A&gt;</description><link>http://www.imakenews.com/datadirect/e_article001167760.cfm</link><guid>http://www.imakenews.com/datadirect/e_article001167760.cfm</guid></item></channel>
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