This Month At Daniels BMW
September 2011
    mobile menu  
 Bookmark & Share:                   
HOME
Send our coupons directly to your mobile phone!
UltraFill High-Purity Nitrogen Tire Inflation

 
Starting at $35.00 All-Weather Floor mats
 
Headlight Restoration

 
Dealership Homepage
New Vehicles
Pre Owned Vehicles
Specials
Parts
Schedule Service
Finance
Contact Us
Value Your Trade
About Us

 
CONTENTS
Now on DriveLiveTV: The 2011 BMW M3
BMW Group Produces Music Video
BMW Group DesignworksUSA to Create New BART Trains
Indulge in the Ultimate Nordic Escape
Stay Healthy by Combating Colds
Music is in the Air
The Hollywood Walk of Fame
Vehicle Profile: The 2011 BMW 3 Series Coupe and Sport Wagon
Vehicle Comparison: The 2011 BMW X3 vs. the 2011 Mercedes-Benz GLK350
BMW Performance Edition Package
UltraFill High-Purity Nitrogen Tire Inflation
FREE MAGELLAN GPS with purchase
Starting at $35.00 All-Weather Floor mats
Lease a 2012 BMW X5 xDrive35i for $609/month
Internet Specials
Headlight Restoration
NOW WITH 72 MONTH TERMS, IT'S FINANCIALLY STUNNING, TOO.
Featured eNewsletter Special
Subscribe to our Newsletter
 
Tell A Friend
BMW Group Produces Music Video
Soundtrack based on vehicles’ tones.

The BMW Group has produced, and launched, an innovative music video that highlights the production process of the BMW 1 Series. Titled, “Check My Machine,” it chronicles the building of a small family car at the BMW Plant in Regensburg, Germany.
 
The soundtrack is made exclusively of audio from seatbelts, a GPS voice, blinkers, closing sounds, doors and safety alarms. Background manufacturing clips from the factory are also being added to the overall musical scheme.
 
The BMW Group’s Electronic Media Department partnered with Munich artists, Jonas Imbery (Gomma Records) and Mirko Borsche (Bureau Mirko Borsche), to develop the video. Production was handled by Brainstormclub and Eyetrip.  
 
“By the end, the visual resolution clearly shows that the percussive elements, like a bass synthesizer, vocals and melodies, were produced by the vehicle itself,” stated Imbery in a press release.
 
“We wanted to set a new standard, to create a unique visual language, and to set ourselves apart from the look of a classic film,” added Borsche. “The aim was to show that film can become an independent, artistically challenging work.”
 
This intriguing footage, which can be viewed at bmwgroup.com or on YouTube, illustrates the out-of-the-box thinking that is a staple of the BMW design and production process. It proves that BMW is not only the Ultimate Driving MachineÒ,it’s also the ultimate musical instrument.  

[PRINTER FRIENDLY VERSION]
LETTERS

There are no letters for this article. To post your own letter, click Post Letter.

[POST LETTER]
Published by Daniels BMW
Includes copyrighted material of IMakeNews, Inc. and its suppliers.
TELL A FRIEND
    mobile menu  
 Bookmark & Share:                   
Powered by IMN