Leverage Digital Transition to generate sales of your custom installation products and services.  You can accomplish this by simply viewing the transfer of your knowledge base as a courtesy to your customers.  They will appreciate your effort and see you as a “go to” person for the latest in technology. 
 
To get started, simply decide on a few marketing strategies that you can implement to stimulate conversation with customers.  Act quickly as you don’t have much time left to get everything prepared and in place.  Below are a few marketing ideas to consider.
 
If you have a retail showroom, hang some posters to stimulate conversation. You can also place some Point of Purchase displays by your TV displays. Provide buttons that your floor staff can wear, which says “ask me about Digital Transition.  Train your staff to bridge the gap between digital transition and the custom installation services your company sells.  Host a brief weekly meeting with your staff to review this strategy.  Discuss what works and what doesn’t.
 
Host a technology event in your store or showroom.  Partner with a TV supplier to have a drawing for a digital TV.  Consider a weekly event that runs for two hours each event.  You can have two 30-minute presentations.  Offer snacks and beverages.  Hang some balloons to make it festive.
 
Write a column for a local magazine or newspaper.  Simply contact the editor and present your topic to them.  Media outlets are always looking for relevant content.  Ask to have your article featured on their website as well.  See if you can get a free banner ad that links to your website. It doesn’t hurt to ask.  All they can do is say no, and you might be surprised.
 
Send a postcard or a self-mailertri-fold to your customers.  Don’t focus just on Digital Transition, but bridge the gap between digital TVs and all your custom installation services.  Follow-up with a phone to your customers.  Position this call as a courtesy call to them.  Ask them if they have any questions about Digital Transition, then move into your custom services.
 
By implementing a few simply marketing strategies focusing on Digital Transition, you can open doors to new sales.  This is true even when your customers are not in the market for a digital TV.
 
About Eclipse Marketing and Leslie Stevens
 
Eclipse Marketing provides professionally designed and cost-effective marketing tools to electronics integrators.  The company also provides Member Marketing tools to CEDIA, PARA, TechHome InfoComm International and NASBA.  Leslie Stevens, President of Eclipse Marketing and author of this article, can be reached at leslie@eclipsemarketing.net or by calling 949.363.5340.  You may view affordable marketing tools available at www.eclipsemarketing.net.