NEW YORK – If preventing the sale of age-controlled products to minors weren't motivation enough, retailers are discovering there may be marketing opportunities in using electronic age-verification systems.

According to a recent New York Times article, convenience store operators and other proprietors are finding the potential to target market using age-verification data captured through scanned drivers’ licenses – within legal limitations – as a new motivation to invest in the equipment.

INDIANAPOLIS – In a study commissioned by Brown & Williamson Tobacco, nearly 75 percent of Indianapolis residents favored the introduction of a cigarette with less toxins to the market as soon as possible.

Brown & Williamson, Louisville, Ky., hired marketing research firm Walker Information to conduct the independent research to better understand the public's opinion regarding a cigarette product lower in toxins than tobacco products currently available on the market.