Jeep® is a cultural icon in this country – Jeep vehicles have shared the silver screen with some of Hollywood’s biggest stars and they are part of many people’s most special memories of past adventures. To celebrate its 75th anniversary this year, Jeep created two videos, both of which debuted in February, that highlight its legacy and future.
The first video, titled Portraits explores the Jeep legacy and honors the historic and cultural moments, as well as the many people, that have come together to create the distinct and unique Jeep identity. This video acknowledges the community of drivers, fans and followers that have been so important to Jeep since 1941.
“We don’t make Jeep, you do,” says the narrator in the video. Jeep says the statement “recognizes the global truth that the rightful ownership of the brand resides within its worldwide community of fans, followers and drivers. From the brave soldiers of World War II, to boundary-breaking mavericks of the past and the trailblazers of the present, every person has an incredible story to tell about how Jeep has enabled them to see, feel and do.”
Set to an original music score, the video includes a curated collection of more than 60 images from around the world. In these images, classic Jeep vehicles of the past are displayed, as are anonymous citizens and cultural icons like Marilyn Monroe, Aretha Franklin, BB King, Amelia Earhart, Bobby Jones and Steve McQueen. Other images come from noteworthy moments in pop culture, such as from the movies Jurassic Park and The Terminator. These images combine to tell the story of the brand’s spirit and to show its human side.
See the Portraits video at https://www.youtube.com/watch?v=wKn5K5V7tRo.
The second video, 4X4ever looks towards Jeep’s future, making it the perfect accompaniment to Portraits, which honors its past. Sony Music artist Morgan Dorr created the custom music track that plays during 4X4ever, which is intended to serve as a battle cry to unite the global community of Jeep drivers and fans. This rallying cry encourages members of the Jeep community to live lives without boundaries, whether they are off-roading on a grand adventure or making the most of their daily on-road lives.
Jeep says “4x4ever is the cornerstone of the brand, telling the formidable story of capability that has transcended time and designs while providing a glimpse into the breadth of what it means to live 4x4 today, tomorrow, and to never say ‘never’.”
You can see 4X4ever at https://www.youtube.com/watch?v=pOiiPxb-Gbw.
This article is presented by Colonial Chrysler Jeep Dodge of Hudson in Hudson, Massachusetts.