Chrysler is pretty excited about the completely redesigned 200, and with good reason. To help kick off its newest model, Chrysler recently released the “Born Makers” advertising campaign as a follow up to the successful Super Bowl spot.
On June 7, Chrysler unveiled its “Born Makers” marketing and advertising campaign, which features both 30- and 60-second TV spots. The new campaign focuses on ingenuity, the major investment Chrysler has put into the all-new 200, the employees who build the 200 and the Sterling Heights Assembly Plant where the 200 is built. The campaign will also be featured in theaters, print, social media and digital formats, and a Hispanic extension can be found, too.
The ads feature Detroit’s own MoZella, who performs the vocals to Bob Dylan’s “Things Have Changed,” and they are narrated by Kevin Yon, the voice of Chrysler’s previous “Born of Fire” campaign.
“‘Born Makers’ reminds us that it’s not just dreaming big ideas but also having the ingenuity and commitment to make them happen. It’s an homage to American innovation, serving as a reminder that you don’t have to cross an ocean for a car you’re proud to have in your driveway,” said Olivier Francois, chief marketing officer for Chrysler Group LLC. “The all-new 2015 Chrysler 200 embodies this ideal. It’s a perfectly timed coming together of people, resources and spirit of the Chrysler brand.”
See the commercials at http://youtu.be/4A11cEEdCzE, and stop by today to see and drive the all-new 200 for yourself.
This article is presented by Colonial Chrysler Jeep Dodge of Hudson in Hudson, Massachusetts.