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Speaking Their Language
Your content should speak to your audience and be written in a way that is meaningful to them. It should match the way your audience talks. Ensuring that your language is in tune with your industry is a surefire way to get the attention of your customers and prospects.

Click the link below to read more about piqueing the interests of your audience through content.

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How Much Is Too Much (E-mail)?
Never before has it been so easy to publish information to so many people in so short a time. It's so quick and easy, it can even be dangerous. Ever wonder if you are sending too much e-mail? Or, are you sending enough? Here are a few "rules of thumb" you can use.
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7 Content Marketing Lessons from Napoleon Hill
Napoleon Hill’s classic Think and Grow Rich was first published back in 1937. Now, in its 75th anniversary year, Mr. Hill’s lessons are still extremely relevant and valuable, even today.
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Are You a Social Butterfly?
Social media is no longer just a buzz word. Social media has become a mainstream marketing concept. Many businesses have adopted social media as a way to communicate with their customers and prospects. 

Click the link below to read some examples of how businesses are using social media.

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Paul  Molinari
781-672-7131
Email Me
Dear Friend,

Welcome to our Social Media issue! In response to several great client conversations and ongoing campaign reviews, we thought we’d dedicate this month’s POST to a few observations for your organization’s strategy. We explore a new definition of success in the face of ever-changing benchmarks and technologies with a national brand's wildly effective Twitter campaign, and offer our recommendations for a true, cohesive integration of your own email and social media programs.

In this month’s “Ask IMN,” Althea Williams outlines the best way to boost content shares across your customers’ networks. We encourage you to click and share POST content as well (in the spirit of putting our best practices to very good use, of course).

Be sure to stop by and say hello (booth #208) at the DSA Annual Meeting in Orlando…just a few weeks to go. Thanks for reading!

Paul
  

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