Every year the prestigious Red Dot Awards recognize the best, most creative communication design work from around the world — and five of those awards recently went to Hyundai Motor Company.
Hyundai’s SOLATI Moving Hotel won a “Best of the Best” award in Sound Design. The Moving Hotel is a luxury light van that Hyundai created in a partnership with the SM Entertainment group. The van was designed as a work and retreat space for SM celebrity clients on the move. It features a section with special mirrors and lighting for occupants to do their makeup and hair. The van also includes a dressing area, a small refrigerator and plenty of storage space.
Hyundai’s Pavilion Spatial Communication won a pair of awards. This pavilion debuted at the 2018 Winter Olympics in Pyeongchang, South Korea. It offered attendees an interactive vision of Hyundai’s innovative future mobility plans and cutting-edge fuel cell technology. Titled “The Seed of New Society,” the Hyundai pavilion is currently on display and open to the public at the Songwon Art Center in Seoul, South Korea.
One Red Dot award honored the pavilion as an overall Brand Experience Installation. The other award, for Sound Design, recognized the unique soundscapes used within the pavilion to conceptualize Hyundai technology and represent what the company stands for as a brand. For example, the charging of a car battery was symbolized with sounds that created the impression of a continually rising tone.
As a client, Hyundai won an award in Film and Animation for the short movie it made with INNOCEAN Worldwide Europe that was screened as a backdrop at the 2017 Geneva Motor Show. This film, titled “Pioneers,” featured a pair of watersports champions and celebrated the fact that the only emission from Hyundai fuel cell technology is water.
Also as a client, Hyundai took home an honor for Interface and User Experience Design. This award recognized the automaker’s secondary car accident prevention safety hologram, which was developed in collaboration with Dongseo University.
This article is presented by Circle Hyundai in Shrewsbury, New Jersey.