Performance Edge
Getting More Out of Less: The Importance of ROI

Last month, we presented some ideas for getting more done with shrinking resources, including tips on maximizing your workforce’s performance and guidance on drafting skills hierarchies.

This month: the second part of how to do more with less in a tough business climate. The main focus – using return on investment (ROI) as an evaluation tool for making important decisions.

What is ROI?
Traditionally, ROI is a performance measure used to evaluate the efficiency and performance of an investment or activity, or to compare the performance of a several different actions. Another way of looking at ROI is that it measures how effectively a company uses its capital to generate profit—the greater the ROI, the better. ROI is a popular measure because of its versatility and simplicity—if a venture or investment does not have a positive ROI, or if other opportunities exist with a greater ROI, then the venture or investment should not be undertaken.


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Performance Analysis: Training Initiatives and ROI
 
 
So how do you apply ROI analysis to performance improvement initiatives? Consider these tips:
 
The Case for Performance Improvement
According to a recent article published by the American Society of Training and Development, many times when companies are looking at ways to cut costs, one of the first budget items to be cut is training; however, research also notes that lack of training is one of the top reasons why companies underperform.
 
Project ROI for a training initiative as a whole. Measuring the cost over time, including before and after the program begins, provides tangible metrics for ROI.

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Case Study
Improved Programs for New Hires at a Leading Insurance Company Generate Increased ROI
  
The Problem
A leading insurance company identified an opportunity to save money by improving the design and development of their new-hire performance improvement programs for customer service and claims representatives. Their overall goals were to:
  • Reduce training time
  • Reduce training cost
  • Increase or maintain the rate of new-hire graduation from the training
  • Increase or maintain the first year retention of new-hires
 
The team from CEP also identified additional potential benefits based on its experience with similar initiatives:
  • Increased proficiency in the workforce
  • Reduced head count but able to handle work flow volumes
  • Increased employee retention after the first 12 months
  • Reduced errors and non-compliance by representatives

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Consulting Services

CEP specializes in advising Fortune 1000 organizations on how to link one of your largest assets, your people, to business results. We help organizations align workforce performance with business strategy and bottom line results.

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Archive
Issue 68 April 2008
May 1, 2008
Issue 68
Issue 67 March 2008
March 31, 2008
Issue 67
Issue 66 February 2008
February 26, 2008
Issue 66
Issue 65 January 2008
January 28, 2008
Issue 65
Issue 64 December 2007
December 3, 2007
Vol. 1 Issue 64

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About CEP
Copyright © 2008 The Center for Effective Performance. All rights reserved.
CEP, The Center for Effective Performance, is the consulting leader in advising organizations on how to turn their workforce into a competitive advantage. 

For nearly two decades, CEP has helped companies solve performance problems, develop training guaranteed to work, implement best practices, and create performance improvement strategies that translate into improved financial results. 

As the world's leading practitioners of Dr. Robert Mager's research-based methodology, CEP delivers world-class, proven solutions that increase profitability and shareholder value.
  Learn more about us at www.cepworkforceperformance.com.
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