Last month, we presented some ideas for getting more done with shrinking resources, including tips on maximizing your workforce’s performance and guidance on drafting skills hierarchies.
This month: the second part of how to do more with less in a tough business climate. The main focus – using return on investment (ROI) as an evaluation tool for making important decisions.
What is ROI?
Traditionally, ROI is a performance measure used to evaluate the efficiency and performance of an investment or activity, or to compare the performance of a several different actions. Another way of looking at ROI is that it measures how effectively a company uses its capital to generate profit—the greater the ROI, the better. ROI is a popular measure because of its versatility and simplicity—if a venture or investment does not have a positive ROI, or if other opportunities exist with a greater ROI, then the venture or investment should not be undertaken.