eNews from Century BMW
April 2011
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CONTENTS
Now on DriveLiveTV: The 2011 BMW X5 SAV
Ask a Century Service Advisor
BMW at the Geneva Motor Show
BMW Launches New i Division
Huntsville Events
IT'S LIKE THE FIRST 3 MONTHS ARE ON US. WE INSIST.
15% OFF SERVICE
Customer Spotlight: Lee Heath
Working Professionals and Sleep: Long Workday Affects Sleep Quality
Stay Healthy on the Road and Abroad
Oh, Tango You Didn’t!
Spring Cleaning Donations
Vehicle Comparison: The 2011 BMW 328i xDrive vs. the 2011 Mercedes C300 4MATIC
Vehicle Profile: The 2011 BMW M Lineup
Discover the Natural Perfection of Patagonia
BMW Maintenance Program Upgrade
15% OFF ONLINE ACCESSORIES ORDERS
$500 OFF NEW BMW DOWN-PAYMENT
$250 IN ACCESSORIES WITH PRE-OWNED BMW
Order Accessories through Century BMW Online!
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Customer Spotlight: Lee Heath
by Andrea Wilhelm

Lee Heath, 2008 650is
An enthusiast for quality in both the vehicles he drives and the business he operates, Lee Heath, store programs director for Mattress King, shares Century BMW’s focus on keeping long-term, happy customers.
 
“The main thing I live and breathe daily to our staff is to always acknowledge the importance of appreciating each and every customer,” Heath said.  “It comes from my deep belief that a company is built only by creating and sustaining happy, lifelong customers.”

[FULL STORY]
 
Order Accessories through Century BMW Online!
by Andrea Wilhelm


Don't have time to stop by our parts department? Now you can purchase accessories online through Century BMW by following this link: http://www.shopbmwusa.com/?centerid=86773. Enjoy the convenience of ordering from wherever you are, whether hitting the road in your BMW or from home! Make your purchase even easier by accepting our offer of 15% off your entire online accessories order now through May 10. Just use the promotional code "enews0411" when checking out to take advantage of the savings!


[FULL STORY]
 

Now on DriveLiveTV: The 2011 BMW X5 SAV

It’s been over 10 years since BMW introduced the world to the first sports activity vehicle. The X5 proved that BMW’s signature responsiveness and driving dynamics could go off the beaten path, bringing a new versatility to a long tradition of luxury and performance.
[FULL STORY]
 
Vehicle Comparison: The 2011 BMW 328i xDrive vs. the 2011 Mercedes C300 4MATIC
Age-old battle still has BMW taking the crown.

Photo: 2011 BMW 328i xDrive
The BMW 328i xDrive is the compact premium European sedan with all-wheel drive that everyone else is chasing. No other automaker wants to catch BMW as dearly as its fellow countryman Mercedes-Benz. The 2011 BMW 328i xDrive and Mercedes C300 4MATIC Sport sedans (the 328i xDrive also comes in a coupe body style, unlike the C300) are tightly matched competitors to be sure, but BMW’s continual improvements make sure it always finds its way to the top.
[FULL STORY]
 
Vehicle Profile: The 2011 BMW M Lineup
The letter M says it all.

Photo: 2011 BMW M Lineup
M. There are few letter designations that carry more weight in the automotive world. BMW’s famed Motorsport division has been modifying all manner of Bavarian driver’s cars for decades, and every car wearing the M badge demands respect both on the street and at the track.
[FULL STORY]
 

Working Professionals and Sleep: Long Workday Affects Sleep Quality
by Source: National Sleep Foundation


The American workday is getting longer and taking work home at the end of the day has become commonplace. The following poll results provide a snapshot of the typical American workday.

[FULL STORY]
 
Stay Healthy on the Road and Abroad
Advice for the perfect travel experience.

Photo: Stay Healthy on the Road and Abroad
It doesn’t matter if you’re a once-a-week business traveler or love cross-country road trips – regardless, certain precautions while spending time away from home can keep you at your best. There’s nothing worse than feeling ill, especially when matters are complicated by unfamiliar territory. Fortunately, however, there are steps you can take to ensure a safe and successful excursion. Here are a few to get you on the right track:
[FULL STORY]
 

Oh, Tango You Didn’t!
Celebrities who refused to Dance with the Stars.

Photo: Oh, Tango You Didn’t!
Love it or hate it, ABC’s reality show Dancing with the Stars is a runaway hit. The show, based on the popular UK series Strictly Come Dancing, is embarking on its 12th season and it is bigger than ever. A total of 138 stars have taken to the floor to compete for the coveted Mirrorball Trophy, which might make you wonder, with so many stars saying, “Yes,” has anyone turned down the opportunity to strap on those bedazzled dance shoes and shake it?
[FULL STORY]
 
Huntsville Events
April 13 - May 10
by Andrea Wilhelm

Huntsville, AL

As April showers bring May flowers, so Huntsville’s outdoor events are once again beginning to bloom. Walking trails offer their sights, sounds and smells to both history and nature enthusiasts, and Joe W. Davis Stadium has launched into full swing with the Huntsville Stars. Enjoy Huntsville’s art scene with a selection of festivals including the timeless tradition of Panoply. From the Crawfish Boil and Whistle Stop Festival to the world-renowned performance of Celtic Woman, there is something sure to cure everyone’s case of spring fever.


[FULL STORY]
 
Discover the Natural Perfection of Patagonia
Argentina’s diverse wilderness is ready to host the adventure of your life.

Photo: Discover the Natural Perfection of Patagonia
Sprawling across Argentina’s southernmost region, Patagonia is truly a world of its own. From spellbinding glaciers to winding, mountain rivers, you’ll never finish exploring this South American gem. Magellan may have been impressed in 1520, but today’s Patagonia is more enchanting than ever. Thanks to 21st century trends in eco-friendly luxury, the region is a hotspot for travelers craving adventure, as well as extravagance.
[FULL STORY]
 

Ask a Century Service Advisor
Electronic Compatibility
by Andrea Wilhelm

Electronic Compatibility
Compatibility no longer refers solely to human relationships. In the 21st Century, not only are there a myriad of new technological devices, but now they can interact with each other too. BMW’s commitment to staying ahead of the times means that now some of your favorite devices can combine with your BMW to merge technology with drivability. Take a look at how your Bluetooth® and MP3 devices and Sirius Radio can help you stay atop of the times in your ultimate driving machine.

[FULL STORY]
 
IT'S LIKE THE FIRST 3 MONTHS ARE ON US. WE INSIST.

Right now, choose from 3 exceptional offers on a Certified Pre-Owned BMW.* Select this month’s payment credit program and receive an up to $500 credit on your first 3 payments. Or, take advantage of 0.9% financing. Or, choose to have up to 6 years or 100,000 miles of BMW worry-free no-cost maintenance.
 
Click "FULL STORY" for details.

[FULL STORY]
 
BMW Maintenance Program Upgrade
Add peace of mind – and two years of no-charge maintenance – to your new or used BMW.

Photo: BMW Maintenance Program Upgrade
Free maintenance has become one of the more sought-after perks of luxury car ownership in recent years. Ever since BMW introduced the BMW Ultimate Service® program, it seems as though the rest of the industry has been playing catch-up in providing similar levels of car care to premium buyers. The German automaker has once again upped the ante with the BMW Maintenance Program Upgrade.
[FULL STORY]
 

BMW at the Geneva Motor Show
German automaker debuts the i division, a new engine and the Vision ConnectedDrive concept car.

Photo: BMW at the Geneva Motor Show
The Geneva Motor Show is one of the highlights of the international car show calendar, and BMW made a strong showing at the 2011 event, showcasing several of its upcoming automotive designs and concepts.
[FULL STORY]
 
BMW Launches New i Division
BMW i3 and BMW i8 will debut in 2013.

Photo: BMW Launches New i Division
A new chapter is about to be written in the BMW story, one that takes the brand’s formidable engineering and design resources and turns them toward one of the most important challenges facing modern automakers – the question of sustainable mobility.
[FULL STORY]
 
Spring Cleaning Donations
Give your unused personal items new life.

Photo: Spring Cleaning Donations
Have a pile of clothes in the back of your closet that you’ve been meaning to donate? Has your desk drawer somehow turned into a museum of dusty and obsolete cell phones? Sometimes the best intentions to donate unused items to charity are halted simply because it is hard to actually find where to send them. Deciding to part with your once beloved objects should be the hard part, not finding somewhere to take them. Fortunately, the amount of people running into this problem has resulted in a wellspring of online resources to direct you and your things to the correct spots.
[FULL STORY]
 
Published by Century BMW
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