For the 2011 model year, Honda’s entry-level automobile, the Fit, offers even more value than ever in its versatile, fun-to-drive and fuel-efficient five-door package. Shoppers can expect more in the way of comfort and convenience features, as well as a generous suite of safety features fitted to all models.

Key among these is Honda’s Advanced Compatibility Engineering (ACE) body structure, which effectively optimizes vehicle construction so that the Fit’s body will be sacrificed in order to protect occupants an impact. The ACE body structure is a proven safety system that puts Fit shoulder to shoulder with some of the best safety performers in crash performance. Add antilock brakes, active head restraints and side curtain airbags to all models and the Fit proves itself as one of the safest compact vehicles on the road today.

With safety covered off, owners and their families can choose from a variety of available features like a USB audio interface, 6-speaker audio system, air conditioning and plenty more. Engineers worked overtime to maximize interior volume and create heaps of at-hand storage space. A unique split-folding ‘Magic Seat’ system allows for easy hauling of gear when required and with the rear seat folded down, Fit actually boasts over 1,620 litres of available cargo space.

Honda says the Fit stands apart from other entry-level vehicles with its multi-functional interior and emphasis on quality and refinement. The popular model has even won a ‘Best New Design’ award from the Automobile Journalists Association of Canada (AJAC) for its blend of style and functionality.

All models come standard with a proven 1.5 litre four-cylinder VTEC engine that develops 117 horsepower while turning in combined fuel economy ratings of about 6.2L / 100km. Shoppers can pick between an automatic or manual transmission, and all models are front-wheel drive with electrically-assisted power steering for maximum drive-ability. Numerous trim levels and dealer accessories can be added to tailor the Fit to the shopper’s exact needs.

Looking for a sure-fire bet that’s a proven award winner and excellent value? Be sure to include the Fit on your list of compact car test-drives. Efficient engine, funky styling and flexible interior aside, Fit is ideal as a no-nonsense ride for a student, young couple or busy family. Honda’s knack for long-term residual values and reliability make it a smart choice.

"Critics and customers alike have voted the Fit among the best small vehicles on the road," comments Dick Colliver, executive vice president of Honda.

Owners say they love the Fit’s great outward visibility, tall driving position and fantastic maneuverability. Whether on the highway, rural roads or in the shopping mall parking lot, Fit feels compact, highly agile and comfortable. It’s easy to park, board, exit, and load up with gear for a weekend away. Best of all, shoppers can rest assured the Fit won’t drink more than its fair share of fuel on any trip they’ve got planned.

Pricing for the 2011 Fit lineup starts at $14,480 for a generously-equipped Fit DX, and climbs to just under $19,000 for the fun-to-drive Fit Sport with alloy wheels, additional feature content, upgraded stereo and cosmetic upgrades.

Stop in for a test drive of the 2011 Honda Fit family today.