VOL 6, ISSUE 2, FEBRUARY 2012  Bookmark & Share:            IN A MARKETING MINUTE     Social Media – What’s All the Fuss About?   If you listen to all the articles and opinions out there on Facebook, Twitter and the various other little buttons that are appearing on websites everywhere, you would think that social media was the saving grace of all things marketing. Despite all the flashy fanfare however, there is one key piece of information that is often overlooked: social media is simply another option available to you in your marketing toolbox...   [FULL STORY]   UPCOMING 2012 AUTOMOTIVE INDUSTRY CONFERENCES     Pencil these dates into your calendar! Conference venues and dates that might matter to you...   [FULL STORY]   YOU ASKED, WE LISTENED     THE ISSUE – In the summary section of each CarProof report the subheading “Insurance/Damage History” would show “Records Found” if any kind of insurance information was found. You told us that your customers would sometimes think that the vehicle was involved in an incident, when it may have been a simple insurance record such as a renewal. The solution...   [FULL STORY]     2012 AJAC AWARDS – A RACE TO THE END     On January 17 at the Montreal Auto Show, the Automobile Journalists Association of Canada (AJAC) announced the finalists for the 2012 AJAC awards. The top three new vehicles in each of the three overall award categories are...   [FULL STORY]   CARPROOF IN THE COMMUNITY     CELEBRITY CATWALK SUPPORTS THE KIDNEY FOUNDATION   Our very own Holden Rhodes, CarProof Co-Owner and Executive Vice-President and Corporate Counsel, took part in the Celebrity Men in a Fashion Event to raise funds and awareness in support of the Kidney Foundation of Canada. As one of the 12 local “celebrities” to walk the catwalk sporting the latest trends in men’s fashion, featuring the designs of David E. White, the event was able to raise a tremendous...   [FULL STORY]          Visit CarProof's      Channel on            SAVE THE DATE! IN A MARKETING MINUTE UPCOMING 2012 AUTOMOTIVE INDUSTRY CONFERENCES YOU ASKED, WE LISTENED DID YOU KNOW? 2012 AJAC AWARDS – A RACE TO THE END CARPROOF IN THE COMMUNITY    “I was all set to purchase a vehicle and was about to order a similar car research product from our competitor when I decided to Google your competitor's name. That search gave me the feedback that your company not only provided a more in-depth report, but that your customer satisfaction is incredible. Your report was excellent, and exposed that the vehicle I was about to purchase had been basically written off last year with over $35k in damages, and was sold in an auction. Your report saved me thousands of dollars and potentially years of headaches. Thank you CarProof!”    R. de Leon, AB     Tell A Friend              130 Dufferin Ave., Suite 204 London, ON N5A 5R2 www.carproof.com 866.835.8612 P 519.675.1043 F     Published by CarProof Includes copyrighted material of IMakeNews, Inc. and its suppliers. January 2012 December 2011 November 2011 [MORE]

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