VOL 6, ISSUE 2, FEBRUARY 2012 

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IN A MARKETING MINUTE  
 
Social Media – What’s All the Fuss About?
 
If you listen to all the articles and opinions out there on Facebook, Twitter and the various other little buttons that are appearing on websites everywhere, you would think that social media was the saving grace of all things marketing. Despite all the flashy fanfare however, there is one key piece of information that is often overlooked: social media is simply another option available to you in your marketing toolbox...

  [FULL STORY]
 
UPCOMING 2012 AUTOMOTIVE INDUSTRY CONFERENCES  
 
Pencil these dates into your calendar! Conference venues and dates that might matter to you...

  [FULL STORY]
 
YOU ASKED, WE LISTENED  
 
THE ISSUE – In the summary section of each CarProof report the subheading “Insurance/Damage History” would show “Records Found” if any kind of insurance information was found. You told us that your customers would sometimes think that the vehicle was involved in an incident, when it may have been a simple insurance record such as a renewal. The solution...

  [FULL STORY]
 

 
2012 AJAC AWARDS – A RACE TO THE END  
 
On January 17 at the Montreal Auto Show, the Automobile Journalists Association of Canada (AJAC) announced the finalists for the 2012 AJAC awards. The top three new vehicles in each of the three overall award categories are...

  [FULL STORY]
 
CARPROOF IN THE COMMUNITY  
 
CELEBRITY CATWALK SUPPORTS THE KIDNEY FOUNDATION
 
Our very own Holden Rhodes, CarProof Co-Owner and Executive Vice-President and Corporate Counsel, took part in the Celebrity Men in a Fashion Event to raise funds and awareness in support of the Kidney Foundation of Canada. As one of the 12 local “celebrities” to walk the catwalk sporting the latest trends in men’s fashion, featuring the designs of David E. White, the event was able to raise a tremendous...

  [FULL STORY]
 
 

 
 
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“I was all set to purchase a vehicle and was about to order a similar car research product from our competitor when I decided to Google your competitor's name. That search gave me the feedback that your company not only provided a more in-depth report, but that your customer satisfaction is incredible. Your report was excellent, and exposed that the vehicle I was about to purchase had been basically written off last year with over $35k in damages, and was sold in an auction. Your report saved me thousands of dollars and potentially years of headaches. Thank you CarProof!”  
 R. de Leon, AB
 

 
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Published by CarProof
Includes copyrighted material of IMakeNews, Inc. and its suppliers.
January 2012
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